Pattern Recognition

14 Apr 2003|Christoper Ireland

I finished William Gibson’s latest novel, Pattern Recognition, this week. I enjoyed it, but it probably won’t satisfy a pure SciFi enthusiast because much of the context is current. Nearly everything he describes either is happening now or easily could. What made it fascinating to me was the main character, Cayce, and her sensitivity to inauthentic branding. Her riff on Tommy Hilfiger is worth the cost of the book by itself, but she doesn’t stop there. She comments astutely on brands from Michelin to Prada, with a startlingly candid and realistic perspective that I wish I heard more in real life.

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