Social networks, grassroots, and what's hot

09 Oct 2003|Christoper Ireland

I can usually tell what’s starting to get hot in the marketplace by the types of projects that cross our path here at Cheskin. Right now, I’d say the top contenders are grassroots marketing, cultural nuances, and hidden (or underserved) markets. The rising interest in grassroots is particularly intriguing because of its relation to social network theory. If this topic stays popular, it could fuel some very needed research into patterns of influence and how they’ve been impacted by social change and personal technology.

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