Viral love

04 Mar 2004|Christoper Ireland

My brother was one of the many people recently allowed to marry in San Francisco. I could go on for many pages on why this was morally, socially and economically the “right” thing to do, but that will have to wait for a more personal blog. What’s relevant to a business audience who could possibly care less about Gay marriage, is the viral network that resulted in a seemingly endless supply of bouquets at City Hall.

As a Gay couple entered the Rotunda, laying on the floor to their right was a large collection of bouquets from “well wishers” around the world. The outpouring of these mostly anonymous gifts addressed simply to “the happy couple” was stimulated through the use of blogs and community sites, and it was startling in its effect. A random idea, spurred by technological networks and the people living within them, had immediate impact in a very real way.

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