Brave New Worldview

11 Mar 2004|Christoper Ireland

Yesterday we met with a team of marketers and developers charged with reinventing a form of technology. Their goals are wonderfully ambitious–the type of vision that stuns you because it seems just barely possible. But that’s my favorite type of project because it pushes not only our skills and thinking, but also our imagination.

I’m seeing more of these wildly aggressive projects lately and that’s a very good sign. It means people are becoming more optimistic about future possibilities and more willing to experiment. That’s Cheskin’s sweet spot, and I couldn’t be happier to see it return.

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