Hispanic Market Boom

12 May 2004|Felipe Korzenny

This coming June 10 and 11 the Strategic Research Institute will hold its 5th Annual US Hispanic Market Boom Conference at the Hyatt Regency Hotel in Los Angeles. In my opinion this will be an important conference because it will gather eminent speakers like Hector Orci from La Agencia de Orci, Gabriel Manjarrez from Bank of America, David Wellisch from AOL Latino, Dan Nance from Casanova Pendrill, Carlos Santiago from The Santiago Solutions Group, Cesar Melgoza from Geoscape International, and many others.

I will also be speaking at this conference on alternative ways to conceptualize the “new Hispanic cultural and linguistic identity.” There are many forces that shape how the Hispanic market relates to the many channels and sources of communication in the environment. This session will be about challenging traditional beliefs about how to reach and connect with Hispanic consumers. This conference offers the opportunity to dialogue about the future of the Hispanic market. Hope to see you there.

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