Visual Thinking

26 Jan 2005|Christoper Ireland

How do you take several decks of data, totaling over 100 pages, and reduce it down into 5 slides that accurately communicates all the essential knowledge you’ve gained from research conducted across 3 countries?

We do it here by switching to a visual language. Our inhouse design team uses a wide palette or “vocabulary” of colors, shapes, sizes, shadings, drawings, photos, spatial relationships and icons to capture and convey marketplace opportunities, concept opportunities and positioning or identity direction.

We’ve learned that we can communicate much more information visually than thru text or data. We can also reach a more diverse group of people since not everyone spent their formative years in stats class….

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