Added Value creates new management team to develop global clients

19 Mar 2005|Added Value

Added Value is creating a global client management team to provide key brand owners with wider access to its new marketing services and fresh talent established as a result of its merger last year.

The client management team will concentrate on helping major international and global companies to maximize Added Value’s unique range of skills, which are geared towards generating growth by igniting consumer desire.

The team has been created by Global CEO Tamara Ingram, who has a formidable reputation for building strong and enduring client relationships. It will be headed by Paul McGowan, who steps up from Group Chairman to CEO Global Clients. He will be responsible for developing and driving key client strategies.

David Nichols is promoted from UK Managing Director to Global Client Director and will support Paul in managing and developing client opportunities. Janine Hawkins becomes CEO UK and Global Talent Director with additional responsibility for developing the human resources, training, best practice and people development programmes. She is promoted from UK Managing Director.

As a direct consequence of the appointments of David and Janine, Added Value UK has promoted Lucy Richardson and Marie Ridgley, two senior directors within the company to head the UK operation. Lucy becomes UK Managing Director. Marie becomes Deputy UK Managing Director.

Lucy joined Added Value in 1996 from Diageo. She is an expert in brand positioning and innovation. Marie joined the company from Bacardi Martini UK five years ago and specialises in brand development.

Added Value works with many of the world’s leading brands on a global perspective. Major global clients include SABMiller, Vodafone and Wrigley’s. The new client management team will provide the focus to build and grow existing key relationships, and attract new clients to Added Value.

With a footprint that now extends across 21 locations and 13 offices, Added Value helps clients ignite desire for their brands, businesses and people. By drawing on the expertise within its new global network, Added Value fuses brand marketing, consumer insight, innovation, and communications optimisation to help solve clients’ marketing problems.

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