What Made You Buy That? Anderson Cooper 360 Degrees on CNN

15 May 2005|Added Value

Cheskin CEO Darrel Rhea in an interview with CNN Correspondent, Heidi Collins.  America’s typical supermarket, as many as 100,000 different products clamoring for your attention. How do you choose? We went shopping with marketing expert Darrel Rhea, CEO of Cheskin Consulting firm, to get a firsthand look at the methods companies use to get you to buy what they are selling.

“The packaging does influence the taste of the product as well. We do taste products with our eyes… [Ice cream] Packaging that’s in a slender container is perceived as tasting better, and being more premium than packaging in a rectangular package. It’s the combination of the fact that we’ve got stripes that harken back to an old-fashioned ice cream parlor, and here we’ve got the ice cream shown in a bowl. We have flavor cues that are hitting us.”  — Darrel Rhea

Click here to read the transcript

prev next