Home on the HP Range

10 Jun 2005|Davis Masten

Leah’s blog make a good case for why Black & Decker’s decision to extend into kitchen mixers was probably a mistep. But if HP decided to spend some time in the kitchen, they may find a more hearty welcome. According to 12,000+ consumers in over a dozen different countries, the HP brand can stretch into home appliances. Why?

I’d suggest it because HP is associated with durability, practical innovation, and has a high degree of trust. These attributes can easily move from PCs, printers and medical equipment into dishwashers, microwaves and blenders. I have no idea if HP has ever considered this move, or if these categories are any more attractive than the ones they’re already in, but this potential is worth considering.

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