To bear position - challenges and opportunities of brand communication in the tourism sector
16 Mar 2006|Added Value
Published in: marketing journal (Issue 03/2006)
Authors: Christoph Prox, Thorsten Esch
Germany is travelling again. The champion in travelling is back after years of restrain. Having to listen to the nagging of corporate headquarters in the last few years, we could say that the recent tones of the industry are still not comfortable purring about the booming years but the reported and forecasted figures will definitely bring some more confidence.
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