The hidden problem – Brand Mix harmonisation

16 Apr 2006|Added Value

Published in: marketing journal special edition Innovationen (Issue 2006)
Authors: Christoph Prox, Dr. Hildegard Keller-Kern and Andreas Ebeling

Good ideas are important, pace is important and the right “However, at the first glance, many good ideas fail due to minor barriers during implementation.
For more information please contact Anne-Kathrin Kirchhof

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