Keith Stevens Joins Added Value as MD

11 Aug 2006|Added Value

Keith Stevens has been appointed Managing Director of brand development and marketing insight company, Added Value. 

Keith’s proven track record in growing brands, profits and people for companies like Masterfoods SA, Mars Confectionery UK and Forte/Posthouse Hotels UK made him a natural choice to lead the South African office.  An accomplished marketer with a career spanning over 20 years in FMCG, Hospitality, and Technology in both developed and developing markets, he brings considerable experience to the Added Value team. 

As MD, Keith’s focus will be on growing the South African business and in developing Added Value’s leadership in insight-led branding solutions. 

Keith, a father of three, says he’s eager to get into his new role.  “Added Value has a very compelling proposition.  I’d worked with them in the past and was attracted by their approach to insight, strategy and innovation and by the number of high caliber and passionate people in the business.  Being a part of this business, in this complex market, is going to be incredibly challenging and stimulating.  And, from what I’ve seen so far, a lot of fun.” 

Keith picks up the reins from Alison Tucker.  Alison remains in the business, choosing to return to more client and project focused work following her two years of dedicated leadership.  In her new role, Alison also hopes to spend more time on her passions; innovation and growing young marketing talent.

Charles Broome, Asia Africa CEO of Added Value adds, “Keith’s a significant asset to our business and we’re delighted he’s decided to join us.”

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