Added Value launches in Russia

07 Feb 2007|Added Value

Added Value is entering the Russian market with a joint venture agreement with Young&Rubicam Moscow.

Added Value Russia will focus on offering  brand development and innovation services to both international and local companies across all industry sectors.

Added Value now has representation in 15 countries worldwide and is committed to further expansion in order to service its clients in all major and emerging markets. It most recently expanded into Poland in November 2006.

“Russia is an important and fast-growing market. It has seen a growing interest for branding activities recently – some of the recent branding campaigns became really hot news here. Demand for non-trivial approaches and unique expertise is very high. The clients are looking to have a richer choice in quality marketing services, and we are delighted to extend our offer to Russia” says Liz Musch, CEO Added Value Europe.

Added Value is not new to the Russian market and has been providing services to international clients out of its various European hubs.

Oleg Kuzmin, Country Manager of Added Value Russia, said: “Added Value has lots of global marketing know-how and many unique tools and methodologies, including its guiding philosophy of Brand Connections. In addition, the company is also well known for its open approach and fresh perspective for dealing with clients’ marketing issues. I am very glad that we can now offer the Added Value innovative approach in Russia.”

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