Emotional brand success factor - the importance of emotions when it comes to trade and how to signalise emotions correctly
16 Oct 2007|Added Value
Published in: Markenartikel 10/2007
Authors: Karin Gebhardt, Vera Steger
It is obvious: there are dealers who are more successful than others – achieves more value and more customer loyalty. Examples of trade icons like Aldi, Lidl, Media-Markt, Ikea, Tchibo or Fielmann. What makes these traders more successful than others? Admittedly, they are organizationally well positioned, have smart and clever business models. That’s not all. These commercial icons are simply strong brands.
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