ROI of Diversity: Aligning Diversity, CSR and Multicultural Marketing

30 Jun 2008|Added Value

There is an emerging market reality in the United States, driven by changing consumer population dynamics, heightened global competition and greater demand for corporate transparency and accountability. Companies that are able to realign their diversity initiatives, Corporate Social Responsibility (CSR) and multicultural marketing efforts can produce new levels of value in this changing marketplace.

 This article explains why achieving cultural competence—the broader view of what diversity initiatives optimally should do—is arguably the most important skill a company can master to win globally. Strategies from Wells Fargo, PepsiCo, Time Warner and others illuminate this topic and provide examples to guide you through this opportunity.

Harvard Business Review June 2008

By Stephen Palacios, Exec VP, Cheskin Added Value
Published in the June 2008 issue of Harvard Business Review

For more information on this topic or other corporate growth opportunities in the Hispanic market, contact Stephen Palacios via email or at 917.860.0517

To read the full article, click on the link below.

Aligning Diversity, CSR and Multicultural Marketing


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