Fresh Perspectives Podcast: Zune: Creating Disruption in a New Category

31 Aug 2008|Added Value

In this Fresh Perspectives podcast, Scott Erickson, Microsoft’s Senior Director of Product Management for Zune, speaks with Cheskin’s EVP Lee Shupp about Microsoft’s digital entertainment strategy with Zune, and what it’s like to compete against as established competitor in a new category.

Scott Erickson is senior director of product management for Zune®, Microsoft Corp.’s digital music and entertainment brand. He prefers to spend his time seeing live music at some of Seattle’s notable concert venues, but is equally excited about working on future generations of Zune devices, software and marketing programs. Erickson helped to launch Zune in November 2006, and has helped to develop the user experience for the project through his technical expertise and previous consumer technology projects. Erickson splits his time among product planning, product research and product marketing.

Erickson joined the Zune team after six years with Microsoft’s Macintosh Business Unit (Mac BU), and more than 10 years with Microsoft in all. With Mac BU, Erickson helped realize the company’s vision for Macintosh products, and was responsible for the global marketing effort for the award-winning Microsoft® Office for Mac productivity suite, Virtual PC for Mac and Microsoft Messenger for Mac. Before joining the Mac BU in 2000, he served as a marketing manager for Microsoft’s Operations Division, where he was instrumental in positioning Microsoft as the company of choice for potential employees. 

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