Branding for Good News Issue 18

18 Jan 2009|Added Value

bfg_header_issue_18(1)  Welcome to Issue 18 of News, Added Value’s newsletter on sustainable marketing.

It seems the 2009 sustainable spotlight will be firmly on America and their new president’s commitment to combating climate change. Obama kick started his Renew America campaign in earnest, launching ‘America’s Day of Service’ on the eve of his inauguration. All Americans were encouraged “to create the change we want to see” by volunteering their services to community projects throughout the country.

Whilst here in the UK, we’ve started the New Year on a slightly disappointing note, as plans for a third runway at Heathrow Airport are approved, against massive opposition. The Government has granted the plans on economic grounds despite findings from a poll of British business leaders that shows 95% believe a new runway would ‘not make much difference’ to their commercial growth. And the environmental case against airport expansion is conclusive.

Was 2008 the year when eco-verbiage finally became too much? The words ‘Green’ and ‘Carbon Footprint’ topped the 34th annual list of Words to Be Banished from the Queen’s English for Mis-use, Over-use and General Uselessness.  Marketers be warned.

Good for Business
Despite the economic doom & gloom, a sustainable marketing strategy is good for business. Leslie Pascaud shares Added Value’s approach to developing a sustainable marketing platform considering three familiar building blocks: the brand, your stakeholders and the category. Read more…

Sustainable issues still on the Corporate Agenda
Customers increasingly place spend with companies they can trust. FTSE 100 company BSkyB believes taking action on the issues that count is a critical ingredient for sustainable business success. Ben Stimson, Director of Reputation and Responsibility, BSkyB explains. Read more…

Eco Innovations
We share our pick of entrepreneurs and big brands innovating for a sustainable future. Take a look…

Your feedback is always important so tell us what you think.

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