Window to our future-S. Korea

09 Aug 2009|Leigh Marinner

Electronic mobile phone money makes mobile gift-giving possible in S. Korea. “Someone can check into a mobile carrier’s online shop, buy an icon depicting a Starbucks Frappuccino and send it to his girlfriend’s phone. She can then go to the Starbucks, show the icon and get the drink. Each day, 70,000 mobile gifts — from Dunkin’ Donuts and pizza to underwear and cosmetics — are delivered through SK’s networks.”

I love hearing about what’s going on in S. Korea, so I’ll know what will happen here in 5 years. I gave a speech at Microsoft 4 years ago, urging product planners to go to S. Korea for a week and sit in cafes and buses and watch, so they’d get ideas.

The S. Korean government’s investment in broadband technology has paid off. The US is far behind. Koreans have been watching TV on their mobile phones for years. Not that that is something we all aspire to, but it’s the principle of the thing.

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