"Branding for Good": sustainable growth for brands and businesses

29 Oct 2009|Added Value

bfg_logoAll brands and businesses have a continuous struggle to innovate & differentiate to keep ahead of the competition. The opportunity for us as marketers is to consider the role of sustainable marketing as a springboard for brand and business growth, ensuring we stay emotionally connected with our consumers as they search for more accountability from their brands and more meaning from their purchases.  Subscribe to NEWS, our Branding for Good Newsletter.  

Added Value’s ‘Branding for Good’ Summit 2008: “Green 2.0:  Avoid the Greenwash”

Our ‘Branding for Good’ summit on the 6th March 2008 brought delegates up to date with the ethical landscape, including how consumer behaviour is changing. A thought provoking, interactive day giving practical advice to inform a brand’s responsible marketing strategy. With keynote speaker Sir Martin Sorrell, CEO of WPP. Click here to purchase CD-Rom of the day.

Added Value’s ‘Branding for Good’ – Paris

April 2007 – Added Value France invited clients to a half day event  ‘Branding for Good:  reconciling profitability with responsibility’. 

Added Value’s ‘Branding for Good’ Marketing Summit 2006:

This was a first: a hybrid event that armed marketers with concrete ideas to grow sustainable profit through the perspective of ethical marketing.

Held at Canary Wharf, London on 19th October 2006.  Contact the Branding for Good team for a summary of the event.

Branding for Good In the News

Adding Value to Sustainability
reprinted with kind permission of Marketing Week

Ethical packaging: the dash to bag a green image
reprinted with kind permission of Marketing Week

Body Shop praised by consumers as brand with best reputation in Britain
Added Value release March 2008

Ethical issues move up the consumer agenda
Added Value release February 2008

British public are taking steps to become more responsible consumers
 Added Value press release February 2008

Reduce, Reuse and Recycle – the 3R’s
Added Value release August 2007

Responsible Marketing from the inside out
reprinted with kind permission of Market Leader

Focusing on a Green Future
reprinted with kind permission of Marketing Week

Eco efforts going to waste
reprinted with kind permission of Marketing Week

Editorial – The Ethical Opportunity
reprinted with kind permission of The Journal of Brand Management, Palgrave Macmillian

The Ethical Consumer
reprinted with kind permission of Admap

UK Climate Change Bill – Marketing needs to act
Added Value release – 19th March 2007

Stern lessons for the Green Sector
reprinted with kind permission of Marketing Week

Innovation inspired by climate change   
 Added Value press release – 31st October 2006

For more information, please contact the Branding for Good Team.

The carbon emissions for the 2006 and 2008 Summits were offset with Climate Care.

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