Brand Development & Innovation Team Adds Three Senior Members

22 May 2010|Added Value

In response to growing client demand, Added Value has appointed three experienced brand development and marketing insight specialists to the senior team in North America.

Steve Diller has been appointed Senior Vice President, Brand Development & Innovation. His responsibilities will include growing Added Value’s brand development and innovation practice in North America. This will entail leading client engagements and building brand reputation by playing a thought leader role in marketing thinking and innovation practices.

Steve Rowe has been appointed Vice President, Brand Development & Innovation. Rowe’s responsibilities will include a mix of project leadership, new business development as well as pioneering leading edge approaches to insight gathering and innovation practices.

Aliza Pollack has been appointed Vice President Qualitative. Her responsibilities will include leading the Qualitative practice in Los Angeles, shaping the design and management of consumer insight engagements and pioneering fresh, new approaches that inspire action within innovation, positioning, communication development and cultural insight/trend projects.

Bryony Ranford, Executive Vice President, North America, expressed her delight at the appointments, saying, “All three bring strong strategic experience to our growing team and a great mix of skills. Our clients today demand fresh insight and thinking as well as clear implications and foresight about what’s coming next. Aliza, Steve Diller and Steve Rowe are creative and skilled marketing leaders who bring that in spades.”

She adds, “Our belief in the importance of emotions in decision-making means we dig deeper to unlock those feelings and motivations that people struggle to express. It also drives us to examine the cultural context that consumers are sub-consciously affected by. Aliza’s skills, her breadth of strategic experience and her analytic rigor, creativity and connection to culture make her a perfect addition to Added Value’s insight team.

“Steve Diller is an accomplished marketer who brings precision to identifying issues, opportunities and solutions for clients. He also has a finely-tuned sensitivity to consumer needs and a genuine passion for getting to the heart of what matters most. These attributes, coupled with his impressive team-building experience make him perfect for a leadership role.

“And last, but certainly not least, Steve Rowe is an ambidextrous insight and brand development specialist with a wealth of international experience. He has an impressive track record in finding ingenious ways to deliver actionable insight that inspires marketing thinking across a range of insight, innovation and brand strategy projects. We’re really excited to welcome him to the team.”

Diller, Rowe and Pollack will all be based in Added Value’s Los Angeles office.

About Steve Diller
Steve Diller has more than 20 years of strategy and marketing consulting experience. Prior to joining Added Value, he headed up the Innovation practice at Cheskin Added Value and led the Experience Design Studio. He is an experience strategist who believes that the most effective way for companies to deepen relationships with their customers involves the development of meaningful experiences.

In recent years, he has led a host of engagements for clients such as Washington Post, Hewlett-Packard, Microsoft, Pulitzer, Electrolux, Mastercard, AAA and Weight Watchers.
Diller co-authored “Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences”, and has contributed to a number of other books as well as produced and directed a number of films.

He is also a founding member of the faculty at California College of the Arts’ Design MBA program, teaching Marketing Strategy. Steve received a Bachelor’s Degree in History from Carleton College in 1980, a Master’s Degree in Public Policy Studies from the University of Chicago in 1984, and a Bachelor’s Degree in Film from Columbia College in 1990.

About Steve Rowe
Steve Rowe is a truly international marketing insight consultant with 8 years experience acquired in Europe, Africa and Asia. He started his career as an insight specialist with Millward Brown in then joined Added Value UK in 2005.

Over the course of the last 5 years, Rowe has embraced the opportunity to work within the network, taking roles with Added Value in South Africa, France and China. This broad exposure to cultures, consumer needs and client issues have sharpened his skills and fostered an entrepreneurial spirit. His particular areas of expertise are in understanding markets, brand equity and innovation and in recent years he’s led client engagements for PepsiCo, Royal Bank of Scotland, SAB Miller, Nissan and Pernod Ricard.

About Aliza Pollack
Aliza Pollack joins Added Value with a wealth of brand building communication and innovation development experience acquired consulting directly to a wide cross-section of multi-national clients including Levi’s, Marriott Hotels International, Microsoft, Mars, Nike, Nissan and P&G.

Prior to joining Added Value, Pollack successfully ran her own practice for many years and gained qualitative and strategy experience with The Qualitative Research Centre, Hallam Hopper and Leo Burnett. She has a Bachelor Arts degree from The University of Western Ontario and a Masters of Modern European History from The University of Oxford, England.

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