Cultural Communication Podcast: The Inverted Triangle Dilemma: A Fresh Perspectives Podcast
30 Jul 2010|Added Value
The Inverted Triangle Dilemma is a discussion about what is considered persuasive argumentation in both the mainstream North American and Latin American cultures.
In this expert panel podcast you will hear about how to improve business communications between the U.S. and Latin America, and how this knowledge can also be used to more effectively market to Hispanic consumers in the US.
The podcast discussion is led by Miguel Gomez Winebrenner, senior Hispanic market consultant at Cheskin and author of the article “Inverted Triangle Dilemma: How to Maximize Communications Between North and South.”
Thomas Putzer, Global Consumer and Sensory Research Manager with Kimberly-Clark Corporation. Tom has partnered with over 25 countries throughout Latin America, Africa, Asia, Europe, and the Middle East to understand and apply insights on a wide range of CPG products including tissue, diapers, and surgical devices.
Andrés Muñoz, Co-founder, iLatina+Verswyvel in Miami. iLatina services marketing and creative multicultural solutions to clients in Latin America and the US. Before starting i+v, Andrés lead a joint venture between del Rivero Messianu Advertising and DDB Los Angeles, opening the doors to Hispanic marketing for several of DDB clients. Andrés developed strategies and led his team to award winning spots in the ADDY’s and FIAP’s (Federación Iberoamericana de Agencias de Publicidad) and made CBS’s best ten spots in the world in 2002.
Paula Guarin, Market Research Manager for Visa International Latin America and the Caribbean region in Miami, Florida. Paula is responsible for identifying consumer trends and managing research across the Region. Before joining Visa, she conducted marketing intelligence and research in companies such as British American Tobacco in Bogotá, Colombia and has 10 years of market research experience in a number of multinational companies.
Inverted Triangle Workshop
Learn how your company can become more effective in developing persuasive communications in business and marketing for both cultures.
Run by Miguel Gomez Winebrenner, this half-day workshop provides up to 20 participants with an understanding of the main differences of argumentation and their impact on communications. You will learn:
- How to improve business communications between the U.S. and Latin America.
- How this knowledge can be used to more effectively market to Hispanic consumers in the U.S.
- How to present persuasive arguments for both cultures and improve overall effectiveness.
Contact Miguel Gomez Winebrenner for more information or to schedule a workshop at your offices.prev next