Eco Innovations - September 2010

13 Sep 2010|Added Value

Just add water

Finding ways to reduce packaging is big news. Less waste and a lower carbon footprint are two key benefits. So here’s a compact idea from Canadian brand Planet People. Refill cartridges that are diluted at home, with tap water. The iQ line of household cleaning products features small cartridges of plant-based concentrate. Consumers fill a spray bottle with ordinary tap water and pop in a cartridge. The coloured concentrate visibly mixes with the water, and voila: a full bottle of cleaner. iQ comes in four varieties: glass, bathroom, floor and all-purpose cleaner. All made with non-toxic and environmentally sustainable ingredients. (first spotted by

At–tent–ion to detail

Muddy footprints are not the only thing UK festival revelers leave behind at the end of each gig. Thousands of tents are abandoned, destined to burden landfill sites. Enter upcycling opportunity. Entrepreneurs WiTHiNTENT salvage the fabric from those leftover tents to create rain-proof clothing and accessories such as hoodies, ponchos, pac-a-macs and bags for the festival market. One man’s trash is the next person’s treasure, or should that be jacket?


Definition:  design and build using only recycled and reclaimed materials. The Jellyfish Theatre, is the first UK theatre made completely from ‘junk’. Using material from old theatre sets, building sites, 800 pallets, disused watercooler bottles and old kitchen units donated by the public. Apart from a structural steel frame (so it complies with building regulations) everything else is improvised; a pallet here and a plank there. And the entire theatre will be dismantled mid October to be recycled somewhere else. A new take on the pop up phenomenon.

Eco 3D

Timberland’s campaign ‘Nature needs Heroes’ is embracing the buzz that is 3D technology. A bespoke microsite lets you freeze-frame moments on screen at a 360 degree angle to explore in detail the eco credentials of the Earthkeepers’ collection. And a facebook app let’s you get involved in replanting Haiti via a Virtual Forest. Select stores in the U.S. will continue the theme with interactive oversize graphics that come to life for customers wearing 3D glasses that are dispensed in-store.


Sustainable innovation at it’s best.  Take a design that’s been around for over 100 years and start again, taking both the consumer benefit and sustainable issues into account.  And the result? A sink built on top of a urinal! And designer Yeongwoo Kim hasn’t sacrificed on design aesthetics either. It’s so simple, it’s brilliant. (spotted first by

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