Mark Whiting, newly-appointed Director at Added Value France
04 Oct 2010|Added Value
As a regular client for ten years at Moët Hennessy (LVMH), he knew that they shared a passion for brand strategy development, innovation and creativity based on cultural insights
He is now keen to apply his knowledge of luxury brands to other categories, particularly where emotional connections between brands and consumers are at play.
Mark has studied the subject of consumer emotions at length and runs a workshop called “Measuring Emotions” for Esomar, aimed at marketing and research professionals; this explores how brands seek to develop emotional connections with their consumers, as well as which research techniques can best measure the strength and nature of these relationships. He has a particular interest in the new, hybrid « neuromarketing » approaches that are being developed through the collaboration of scientists with marketers.
Jonathan Hall, CEO of Added Value France, says: “I’m delighted to welcome someone of Mark’s extraordinary breadth and depth of knowledge to Added Value. He will help us evolve our role as industry thought leaders and continue to deepen our trusted role with the world’s leading client corporations. Mark will be a huge asset to the agency both here in France and to the Group”.
Mark Whiting says “During my many years of collaboration with the Added Value team, they have provided me with game-changing insight and clear strategic guidance. I’m now very excited to be part of that team myself. Our understanding of consumer emotions and how to build strong brands is in a phase of rapid evolution. I am looking forward to applying the latest thinking so as to help Added Value’s clients develop the profitability of their businesses with successful marketing strategies.”
Mark Whiting will be based in Paris, France.
About Mark Whiting
From October 4th 2010, Mark will join the brand development and marketing insight consultancy Added Value France, as a Director.
He moved to Paris to join Hennessy in 2001 as Consumer Research Manager, before assuming the role of Director of Marketing Intelligence at Moët Hennessy in 2004.
During the last 15 years he has worked for three of the leading global market research agencies – Gallup Poll, Research International and TNS Sofres – specialising in international consumer research, as well as in the research department of the Financial Times.
Mark Whiting began his career in marketing intelligence with the British opinion polling specialist, MORI.
For more information, please contact Marina Cozzikaprev next