Added Value Announces Leadership Changes for Cheskin Added Value and Added Value France

08 Dec 2010|Added Value

London, 8 December 2010 Added Value has announced key changes to the leadership of two of its businesses, Cheskin Added Value, and Added Value France.

In January 2011, Jonathan Hall, current head of Added Value’s Paris office, will be taking the role of Executive Vice President, Managing Director of Cheskin Added Value.  Cheskin Added Value’s current CEO and co-founder, Darrel Rhea, will move on from the firm to pursue his passion for organizational consulting.  Thomas Fratacci, currently Finance Director in France will become Managing Director of the Paris office.

Says Janine Hawkins, Group CEO, “Jonathan has played a significant role in growing our business in France.  He has also been heavily involved in new offer development for the group as a whole, including driving AV-id, our digital social innovation and insight platform.  His commitment to innovation is a perfect fit for the Cheskin Added Value business and we’re delighted that he’s agreed to take on this new role.”

Prior to joining Added Value in 2005 as Global Client Managing Director, Hall spent his 20-year career on innovation and brand strategy development for private, public and third sector organizations across the world. His experience ranges from multi-national packaged goods, financial services, technology and pharma to retail and luxury businesses among others. Hall graduated from Oxford University and is a long-standing member of the editorial board of the International Journal of Brand Management.

Hall will head Added Value NA’s Strategy and Innovation practice as well as joining the North American leadership team.

He adds, “For decades, Cheskin Added Value has been highly regarded for their fresh perspectives and bold approaches to addressing clients’ innovation challenges. I’m looking forward to leading this top-notch team and furthering the goal of building our reputation and capability as leaders in the marketing consultancy arena.”

With Hall’s departure to the USA, Thomas Fratacci will pick up the reins as Managing Director of the Paris office. A Parisian by birth, Fratacci began his career as a financial auditor with Arthur Andersen and then KPMG.   He joined an international consulting firm in France, and later moved first to Singapore and then to New York to run the respective regional offices.  He has also been involved in several start-up projects in Paris, Corsica and Thailand and is a graduate of the EDHEC Business School in France.

Says Fratacci, “We want to continue to build our marketing insight expertise by helping clients dig deeper into understanding their markets and the trends influencing them. Identifying the drivers of success, not only for marketing, but also for business, means we can continue to assist clients in building strong strategies and capturing new opportunities.”

Hawkins adds, “These are exciting times for Added Value.  We’re a business that thrives on the stimulation that change brings and we truly value sharing expertise and experience across our global network.  We’re looking forward to building on the momentum created in 2010 and developing an stronger, even more inspiring offer for clients in 2011.”

For more information, contact Kate Wolters.

Download the US press release here.

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