Hispanic Cyberstudy 2010

30 Jan 2011|Added Value

Consider this. According to the US Census 2010 forecast… 

  • 50 million Hispanics will be living in the US.
  • Nearly one in six US residents will be Hispanic.
  • Los Angeles County is expected to be home to the largest Hispanic population in the US – exceeding that of Costa Rica.

For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market, and improve their advertising performance with this segment.

To stay ahead of market trends, AOL Advertising commissioned Cheskin Added Value to conduct research about why and how Hispanics use the internet in their daily lives. This is a continuation of a study AOL began in 2004.

For more information about the study or Cheskin Added Value’s Hispanic market expertise, email Stephen Palacios or give him a call at +1 917 860 0517.

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