Added Value Strengthens Depth in Technology, Intercultural and Qualitative Practices with Additional New Roles

12 Jun 2011|Added Value

Palacios-Jaye-Shupp-StinsonAdded Value is experiencing vigorous growth and building on its solid foundation in technology, intercultural markets and qualitative approaches with the addition of a new Group Senior VP, Technology, and three new executive management roles. This follows the company’s previous recent announcement of new development roles.

Cauri Jaye joins Added Value Global in the role of Group Senior VP, Technology and will be based in Los Angeles. Jaye’s primary focus will be building enhanced innovation and exceptional value into Added Value’s digital offer. This will include launching new services and creating an overall technology architecture that will streamline and add dynamic feature enhancements to new and existing platforms such as brand strategy tool CharacterLab™, AV-id™ insights and innovation communities, and a unique new automated data visualization system. Previously as Senior Project Manager at Schematic/Possible Worldwide, WPP’s premier interactive/digital marketing agency, Jaye managed all project teams for the London office.

Stephen Palacios, formerly Executive Vice President at Cheskin Added Value now takes on the much broader roles of Executive Director of Business Development and Executive Director of Intercultural Practice for Added Value North America. He also joins the USA Board of Directors. Palacios is charged with guiding top-level clients through strategic market growth challenges and will be engaging internal teams across the entire North American network to deliver superior business solutions and cultural expertise in the evolving consumer landscape. In addition, Palacios will continue to share his thought leadership on vital intercultural and marketing issues with leading conference and online audiences.

Lee Shupp, Cheskin Added Value Executive Vice President, will expand his current role with a strong focus on synergistic growth. Shupp will concentrate on creating a more robust set of opportunities for Added Value’s clients by further integrating current and emerging offerings from across all of the Added Value North American network. As an academically trained Futurist, with an eye on consumers of the future, he will also be responsible for incorporating futures expertise to amplify the company’s trend offering. He will also join Palacios on the USA Board of Directors.

Tommy Stinson takes on the role of Director of Qualitative Insights, Added Value NA. Previously, he was Director of Consumer Insights for Cheskin Added Value. Stinson is tasked with aligning the world-class community of qualitative and design researchers across Added Value’s North American offices. He will have primary responsibility for all aspects of practice growth, evolution, and delivery, providing thought leadership and strategic practice management. He will also liaise directly with Added Value Global offices to ensure the ongoing quality, relevance, and strategic vision.

Maggie Taylor, CEO of Added Value NA says, “Our clients rely on new thinking and creative delivery of exceptional insights to meet their competitive challenges. This means we need to constantly challenge ourselves to meet and exceed their needs. I’m proud to have Cauri, Stephen, Lee and Tommy in our camp who are nimble thinkers, exceptional leaders and tenacious advocates for our clients’ success, and who are more than ready to step up to accelerate the company’s growth.”

Full bios and photos are available online at

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