Jobs for life

25 Oct 2011|Added Value

On October 5th 2011, we lost (arguably) an iconic figure of our time. Steve Jobs. 

The news sparked a debate when one of us asked:

“Did Jobs really make a difference to mankind?”





In the YES camp:

Bronwen Diemont, Added Value UK

2011, Apple advocates felt the end of an era. Yet Steve Jobs himself was pretty pragmatic. “Death is very likely the best invention of life,” he said. “All pride, all fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important.” Indeed what we can learn as brand advocates is the importance of standing for something and being distinctive.

Just like Steve Jobs. A man with real character.  Exacting standards combined with a missionary like zeal to do it his way; a way that brought simplicity and beauty to a world of beige boxes and dot-matrix fonts.  Who foresaw that CD’s would follow cassettes and send LP’s to their grave in favour of something much less tangible but a whole bunch more exciting.  Who believed that you could not achieve true innovation by looking at an innovation that had already taken place? Being copied and being emulated is far more impressive than copying something and making it better. He completely changed our relationship with technology from the way we interact with it, to the way it looks and even the expectations that we have of brands. It became about creating what people want rather than just what his corporation had the ability to do. And shaped what is arguably one of the most important industries in modern society. He took risks in a big way that forced advocates and detractors to take notice. And they did.

As we face more tough challenges in 2012, let’s all be brave and follow Steve’s lead. Stand for something that matters and choose to live with character.


In the NO camp:

Kate Jones, Added Value UK

Not sure about mankind, maybe just to men? Gadgets to lust after, specs to go nuts over,  boring  stores where boring shop assistants in blue T-shirts make boring speeches with extremist fervour in a superior and so-smug-I-could-punch-them manner. Things. Consumerism. Toys. I like stuff to work just as much as the next but I don’t need to be lectured, preached to, patronised.  In fact I’m wondering whether Apple designs products for a solitary lifestyle. Certainly an iPad seems to serve only one master (think email, apps, synching) as does an iPhone.  As a chaotic family person with no identity of my own (I’m just ‘mum’) the products just do not work. Can Apple make multi user / family products or do we all have to have one of everything in order to deliver the utopian dream? The biggest problem the late Mr Jobs solved for me was what to buy my other half for Christmas / Birthday. And thanks to new versions of everything, there was always something ‘new’ I could get – right from the first iPod to the iPhone 4S. Steve Jobs died. He made great toys for boys. His real cleverness was that they were also very beautiful so girls like them to. May he rest in peace.


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