The Pressure of Craft

03 Nov 2011|Cultural Insight Team

The V&A exhibition, ‘Power of Making,’ launched in September. As a joint venture with the Crafts Council, it presents an eclectic selection of crafted objects, ranging from a life-size crocheted bear to a ceramic eye patch, a fine metal flute to dry stone walling. It describes itself as a “cabinet of curiosities,” showing works by both amateurs and leading makers from around the world.

V&A Power of Making (

Craft seems to be everywhere, from kitchen table Etsy sellers to the plethora of classes and clubs to attend. They even have a social twist – the Make Lounge ( hosts hen nights, and Drink, Shop, Do ( runs a bar and gallery alongside classes. There is even a website dedicated to celebrating DIY, handmade weddings (

Rock n Roll Bride (

So, it seems the goalposts are changing in terms of what people need to do to be ‘authentic’. It used to be enough to be hand-made now people want stuff that is home made too. Culture is moving away from the pleasure of owning and towards the pleasure of creating. We hope that this means the shopping centres of the future will be as much about the opportunity to do or make something as they are to buy something.

The Make Lounge (
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