Press release: Added Value appoints Bart Michels as Head of Global Clients

28 Feb 2012|Added Value

Added Value, the global brand development and marketing insight consultancy, has announced the appointment of Bart Michels as Head of Global Clients, a new role which sits on the Executive Group Board.

Reporting to Global CEO Janine Hawkins, Michels will also continue in his role as UK Managing Director supported now by Paul Cowper, who is promoted to UK Deputy Managing Director. Paul’s long standing brand consultancy career and experience in developing strong teams as well as breakthrough brand strategies for clients such as Diageo, PepsiCo and Waitrose means he is well placed to support Michels in driving the UK business. This week the company collected their award in the 2012 Sunday Times Top 100 Best Companies to work for.

In Michels’ capacity as Head of Global Clients, he will drive the global client strategy for international brands including Heineken and PepsiCo working with the client directors across the Added Value network of 23 offices in 14 countries. He will be responsible for tackling client challenges in all areas of the Added Value offer: Market Segmentation, Brand Equity and Positioning, Innovation and Communication.

Janine Hawkins, Global CEO of Added Value said: “Bart’s leadership, experience, energy and track record put him in a fantastic position to take on the role of shaping our global client strategy. Bart’s focus will ensure that our major clients benefit from our global collaboration and thought leadership. I am delighted that Bart has agreed to take on this challenge, and I am sure that he and Paul will prove to be a very successful partnership in leading the UK business.”


Note to Editors:

Added Value,, provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. They help solve clients’ central marketing questions about market, equity, positioning, innovation and communications. Added Value is part of Kantar, WPP’s consumer insight and consultancy group.

Bart Michels joined Added Value as Director in 2003 and has been the company’s MD since 2007. He started his career in brand management at GlaxoSmithKline working on Lucozade and Ribena, before moving to the Kellogg’s where he helped to set up the GB Innovation team and eventually went on to become Marketing Manager for the Republic of Ireland and Media Controller for the U.K. After a stint as Head of New Brands at Coca-Cola GB, and prior to joining Added Value, he spent 3 years at NTL as Group Brand and Communications Director, where he oversaw the merger with Cable and Wireless and the total rebranding of the consumer business as NTL:home. Prior to becoming head of global clients, Bart headed up Added Value’s Global Vodafone relationship.

Paul Cowper joined Added Value as director in 2008 where he has worked to develop client businesses. He specialises in facilitation, brand positioning and concept development and liaises directly with Cadbury’s and Vodafone. Earlier Paul collaborated in innovation, strategy and as a brand consultant for leading brand agencies and businesses including The Carbon Trust, Nokia and B&Q.


For more information contact:

PR agency: Grappa / Greenpoint PR

Michael Saxton:          +44 (0) 7738 710583;

Rafal Kwiatkowski:     +44 (0) 7850 376019;;  


Added Value UK: Director of Marketing

Kate McDougle:          +44 (0) 208 614 1500;



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