Speaking Event: Hispanic Retail 360 Summit

16 May 2012|Added Value

Miguel Gomez Winebrenner, Vice President at Added Value Cheskin, is scheduled to speak at the Hispanic Retail 360 Summit on Thursday, August 16, 2012.

Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, retail marketing strategies for the U.S. Latino  consumer market will be discussed by top retailers, suppliers and experts in the field.

Miguel Gomez Winebrenner co-leads the Hispanic and Latin American Practices for Added Value. His role is to uncover market opportunities using a combination of market research and cultural insights. He is the author of over 20 published articles on the topic of Hispanic markets, and has been quoted in Marketing News, BrandWeek, Restaurant Business, Time, Multichannel News, Diversity Inc, and the Cable Advertising Bureau. He is also the co-author of “Hispanic Marketing and Public Relations.” Miguel has worked for the following brands: Pepsi, Frito Lay, Disney, Wrigley, Nestle, Discovery, and Bush Beans. Last year at w360, Miguel presented the DreamWaters Case Study which is now available on Added Value Source.

Session description:
“Unlocking Potential in the Major Multicultural States”

Most retailers and brands have a national strategy, but many times the execution of that strategy varies from state to state. In this session Added Value Cheskin and LatinWorks will be releasing proprietary research around the opportunities that exist at a state level. This research – timed to be released during HR360 – will include an introspective on the ethos of each state (Texas, California, Illinois, Florida, and New York.) Topics like Latino identity , intensity of culture, and multicultural marketing infrastructure will be the main focus with the assistance of Character Lab (a proprietary branding tool) to unlock the archetypes for each state and how certain industries and brands overlay onto the state identity.

For more information about the event, contact miguel.winebrenner@added-value.com.


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