The Role of Market Research in Decision Making

03 Nov 2014|Added Value

Mark Whiting, Director at Added Value will be speaking at an ESOMAR NEXT conference for students at the IE School of Social and Behavioral Sciences in Madrid on November 6th.

Shedding light on the rapidly expanding marketing industry, these events are an opportunity for Added Value to showcase the great range of opportunities available for future career development in the realm of marketing insights.

In addition to explaining to the students what it is like to work in a marketing and consultancy agency like Added Value, Mark will also present a paper on “How to bring brands ALIVE!”.

The event, which will also include participants from GfK, Netquest and SSI will provide a unique opportunity for students to network with senior practitioners from both client and agency sides of the insight sector.

Image source: ESOMAR

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