Added Value Edits: 8 Books You Must Read

05 Jan 2015|jhall

It’s hard to believe that it’s already that time of year again, but as some of us head out for year-end holidays, here are some of our favorite reads from 2014. Happy holidays from us all at Added Value!

Insights that Bring Brands A.L.I.V.E
This paper presented at the annual 2014 ESOMAR Congress, describes the thinking behind, the ambitions for and the challenges faced in developing an actionable and differentiated approach to generating and leveraging insights at Pernod Ricard. The resulting five-step process, known as A.L.I.V.E., was framed and executed in the humanistic and entrepreneurial spirit of Pernod Ricard’s way of building “passion brands” (living brands), where deeper connections with consumers and generating advocacy are the driving ambition. Click here to read more…

Holidays Full of Joyful Frivolity
By delving into the things that people do, watch, read, eat, wear and buy we can identify the shifts that will have a powerful impact on the future. We’ll be launching the cultural themes of 2015 in the next issue of Edits, but in the spirit of the holidays our Cultural Insight team have put together the top places to discover Joyful Frivolity worldwide. Click here to read more…

The Gen Z Effect
We dedicated Added Value Edits in September to Gen Z – read here. In The Gen Z Effect, authors Thomas Koulopoulos and Dan Keldsen dive into the most unique generation yet. They explore the extreme democratizing effect of the internet, and how Gen Z is changing the notion of identity, with its profound effect on brands and marketing. A must-read as we prepare for an emerging age of profound disruption.

Creativity, Inc.
According to Forbes, Creativity Inc. “just might be the best business book ever written.” The President of Pixar Animation, Ed Catmull, unveils Pixar’s collaborative and creative process in his book, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. He opens the door onto the meetings, post mortems and braintrust sessions to reveal how the company creates and sustains its creative culture.

Capital in the Twenty-First Century
Described as “a work of extraordinary ambition, originality and rigor,”, Thomas Piketty’s Capital in the Twenty-First Century is already making waves as a landmark achievement in economic writing. Using data from twenty countries and dating back to the eighteenth century, Piketty uncovers economic and social patterns that offer new insight into the drivers of growth.

A New York Times bestseller: in Dataclysm: Who We Are (When We Think No One’s Looking), Christian Rudder – co-founder of the dating site OKCupid – delves into online activity and how much it can reveal about us. Rudder discusses how Facebook likes can predict intelligence and even sexual orientation, what the least Asian thing to say is, and shows why you must have haters to be hot.

Growth Hacker Marketing
Some of the most successful brands today are spending little to no money on traditional marketing: turning the volume up on tools that are instantly testable, trackable and scalable. Dropbox, Airbnb, and Twitter, are taking advantage of ‘growth hacking’, which is explored in Ryan Holiday’s Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. Whether you are a Fortune 500 company or a start-up, these are principles you need to be aware of.

What Great Brands Do
Apple. Nike. Zappos. What great brands do is put the brand at the heart of the business. This is the guiding thought behind Denise Lee Yohn’s What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Iconic brands are dissected, and their successes and failures explained in detail. And you can walk away with the seven key principles for building a world-class brand.

The Virgin Way
Sir Richard Branson, founder of the Virgin group and international agent provocateur, explains his uniquely quirky brand of leadership in his newest book, The Virgin Way: Everything I Know About Leadership. He left school at sixteen and has dyslexia – not the conventional leadership profile. So, how has he done it? Branson shares the out-of-the-box business strategies that have brought him extraordinary success over the course of four decades.

Business Adventures
Originally published in 1969, Business Adventures by John Brooks is a collection of 12 Wall Street stories about companies ranging from GE to Ford to Xerox. The book – considered a classic – has been out of print for a while until this year, when Bill Gates helped re-publish it. As relevant today as ever, Brooks highlights how iconic companies become defined by a particular moment in time.

Get in touch if you’d like to hear how Added Value can help you think about strategic marketing that works.

Written by Jonathan Hall, President North America Consulting, Added Value
Follow Jonathan on Twitter @HallCJonathan

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