Understanding Women: How Diageo learned to speak in 'unisex'

07 Sep 2015|Added Value

51% of people in the world are women, but Baileys was the only brand in Diageo’s portfolio that recognised them as a consumer. It was time for a new perspective.

Find out how we opened their eyes to what women really want and how we helped them speak to the world without alienating either gender.


ESOMAR Congress 2015 – 28th September 2015 – Dublin


Izzy Pugh, Cultural Strategy Director at Added Value, will be speaking alongside Christine McCauley, Diageo’s Global Planning & Research Director, at this years ESOMAR Congress in Dublin, register your place now.


or contact Natalie Graham for more information – n.graham@added-value.com



prev next