Halloween is the new Christmas for make-up brands

31 Oct 2017|Added Value

Make-up brands and retailers have embraced Halloween in a big way this year, from the high-end to the high street. Dior released a series of ‘How to’ make up tutorials via its Instagram while high street retailer Debenhams launched their Glamoween campaign to entice customers into their beauty hall. Even tech company Giff Gaff got in on the Halloween act, releasing ‘2am’ 4 minute video story filled with amazing make up looks.

Written by our Cultural Insight team.

Image credits: Debenhams, Dior

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