Grading the changing attitudes of the student population

A college education is a ticket to The American Dream.  With almost 40% of it students attending web-based virtual campuses, Career Education Corporation (CEC) stands at the heart of a revolution in making higher education accessible to a diverse set of people.

To help it ace this course, we first partnered with CEC to construct the for-profit and non-profit educational ecosystem, size the marketplace, and segment the mind-sets of the Higher Education student population.

For a few years since, we’ve been tracking how attitudes and behaviours are changing, identifying opportunities to better corner the market, and conducting mixed-media in-market tests to guide the most efficient and effective marketing strategies.  Grade:  A+.

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