How to keep a brand on track

When Germany’s state-owned rail network Deutsche Bahn found itself rolling into a brave new deregulated world, even this former monopoly realised it needed help with branding and marketing.

We helped Deutsche Bahn keep on track by developing a powerful online tool which enabled them to monitor key marketing performance indicators and keep tabs on all internal marketing activities. It helped this complex business achieve focus and define what it wanted to achieve.

Using this innovative digital dashboard we were able to support all aspects of the brand management process, from the corporate level right down to the product and service brand levels.

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