Repackaging the sustainable message

When Nestlé’s cured meats brand Herta asked us to help develop its sustainability strategy, our consumer research identified two key priorities: environmentally respectful packaging and responsible farming.

We talked to brand, environment and farming industry experts to find out what impact Herta’s processes were having and what opportunities there were for a more sustainable approach. The resulting action plan saw recycled packaging being introduced in 2011 – a notable innovation in France – and a commitment to improved animal welfare in its farming practices.

Our insights helped Herta become a leader in sustainability with policies aligned to the views of its customers.

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