How to crack the crunchy nut of growth

Long the cereal king, Kellogg’s set itself the ambitious goal of doubling the size of its business this decade. But how? By becoming a leader in both the broader breakfast and snacking categories, of course.

Using our GrowthFinder approach we helped Kellogg’s develop a new, consumer-led demand framework and further understand markets with growth opportunities.

Armed with a broader perspective of how to win, a unifying framework for the company’s markets around the world, more consistent branding, greater innovation efficiencies and in-market learnings, Kellogg’s is all set to achieve its target.

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