Latest Posts
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
Gender bias on Instagram
27 Mar 2017 | Added Value
We thought visual social media was fertile ground to analyse gender bias.
Travel the world: Bringing the world of User-Generated Content to life
27 Jan 2017 | Added Value
We uncovered four high-level motivations for traveler content creation.
Consumers on Instagram: Through their looking glass
27 Jan 2017 | Added Value
A tangible picture of your brand’s earned equity and the world around it.
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Top 5 Ways to Win with Character Lab
30 Mar 2016 | tarboxl
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
The Challenges Established Brands Face to Stay Relevant
02 Mar 2016 | Added Value
The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…
Three Steps to Best Practice in Device Agnostic Tracking
06 Oct 2014 | Zoe Dowling
Shorter, devise agnostic questionnaires are the future of tracking studies.
Activator is Next Generation Tracking: A Manifesto
19 Aug 2014 | Brian Kushnir
Built for the way marketing works now, Added Value launches Activator: Next Generation Tracking…
Transforming Tracking: From Rearview Mirror to Brand Activator
09 Apr 2014 | Added Value
Our team discusses changes in marketing and insights, the claim that ‘tracking is dead’ and how Added Value is Transforming Tracking.
Equity: Brand Stretch
01 Jan 2009 | Added Value
Equity: Brand Iconography
01 Jan 2009 | Added Value
How can brands better understand and develop the power of their iconography?