Latest Posts

BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth

04 Apr 2017 | Added Value

Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.

Part 3: Top Tips to Improve Brand Efficiency in China

03 Feb 2016 | Added Value China

Understanding how the positioning could translate into local culture will provide brands with a strong platform for success.

Part 2: Innovating Your China Brand Strategy (360 approach)

03 Feb 2016 | Added Value China

Implementing an effective brand strategy is vital for both global and Chinese brands.

Part 1: Optimizing China Market Entry for Brands

03 Feb 2016 | Added Value China

China market continues to be an immense challenge for brands.

How Can Premiumization Help Brands to Solve Marketing Challenges? - Part 2

17 Nov 2015 | Added Value China

Cultural strategy plays a key role.

China Perspective: Pixelating the streets - the new digital outdoor

15 Oct 2012 | Nic Bulois

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Innovate, don’t imitate - and keep it culturally relevant

11 Oct 2012 | Added Value

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

New Report: Unlocking Brands’ and Retailers’ Potential during China’s "Golden Week's" Chaos

19 Sep 2012 | Added Value

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Nations Vie For Chinese Visitors As Tourism Becomes Status Symbol

02 Jul 2012 | Added Value

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Marketers' Toolbox: The Power Of The Road Trip In China And India

25 Apr 2012 | Added Value

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

China’s online users welcome “difficult times during an economic downturn.”

27 Feb 2009 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

How did China brand itself with the Olympic Games opening ceremony?

12 Aug 2008 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Emerging environmental awareness in China

06 Jul 2007 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Emerging Markets Digital Ethno Series: China's Dreams

20 Mar 2007 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Why We Like Emerging Markets

13 Mar 2007 | Added Value

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

It happens once every 600 years

20 Feb 2007 | Terri Ducay

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Shopping in China

02 Jan 2007 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Who You Know

21 Dec 2006 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

The Growth of Chinese Design

15 Dec 2006 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

China's Middle Class

24 Aug 2006 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

xin xin renlei

08 Aug 2006 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Guest Blogger: Gordon Gray

26 Jul 2006 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

They get to choose

12 Jul 2006 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Multiculturalism in China

10 Jul 2006 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Beckham’s missing in action in China

28 Jun 2006 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Compared to the US

27 Jun 2006 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

New Culture of Cool

24 Jun 2006 | Christoper Ireland

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

World Cup's Everywhere in China

11 Jun 2006 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

China's window to the world

18 Feb 2006 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Branding Individualism in “Collectivist” Asia

04 Feb 2006 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

A New Type of Chinese Hero

31 Jan 2006 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

China's brands emerge

06 Nov 2005 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

The Value of Meaning in China

02 Oct 2005 | Darrel Rhea

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Brandnames in China

04 Aug 2005 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

What Does China Want?

25 Jun 2005 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Impossible is Nothing vs. Anything is possible

23 Jun 2005 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Up Close In China

13 Jun 2005 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Beijing -- day two

08 Jun 2005 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Beijing -- day one

06 Jun 2005 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

The Chinese Diaspora

06 May 2005 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Multicultural China

02 May 2005 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Faces in China

29 Mar 2005 | Cynthia Chan

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

The Price of Everything

04 Mar 2005 | Darrel Rhea

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Reporting from China

17 Feb 2005 | Christoper Ireland

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Blogging in China-the “bo ke” revolution

30 Jan 2005 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

Made in China vs. Designed in China

27 Sep 2004 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

From Mao's little red book to little red phones

01 Jun 2004 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

The New Face of Tourism-Mainland Chinese

13 May 2004 | LiAnne Yu

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]