Latest Posts
Gender bias on Instagram
27 Mar 2017 | Added Value
We thought visual social media was fertile ground to analyse gender bias.
Efficiency or Effectiveness?
10 Dec 2012 | martinrp
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
China Perspective: Pixelating the streets - the new digital outdoor
15 Oct 2012 | Nic Bulois
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
From Celebrity Endorsement to True Ambassadorship in India
27 Apr 2012 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Marketers' Toolbox: The Power Of The Road Trip In China And India
25 Apr 2012 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Using Culture as an environmental ‘call to arms’
14 Mar 2012 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Could the post 90s be China’s environmental saviours?
14 Mar 2012 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Press release: Added Value appoints Bart Michels as Head of Global Clients
28 Feb 2012 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Brands Like Nescafe Are Tapping Rebellious Figures in China
30 Jan 2012 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Communications that are hard to sleep after
20 Oct 2011 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Retail: An experience to remember
14 Sep 2011 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Google distinguishes itself by making a difference
26 May 2011 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
In conversation with Dr. David Stachon, Ergo Insurance
20 May 2011 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
The Science of Insight and Marketing
08 Apr 2011 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Communicating in the People’s Republic
28 Feb 2011 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Could marketing help prevent the spread of HIV?
26 Oct 2010 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Will legislation really help smokers quit?
24 Oct 2010 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Cultural Communication Podcast: The Inverted Triangle Dilemma: A Fresh Perspectives Podcast
30 Jul 2010 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Knowledge Visualization in Design Practice: Exploring the power of knowledge visualization in problem solving
22 Jul 2010 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Playing ball on the African continent
20 May 2010 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Vodafone case study: because to know me, is to love me
18 Feb 2010 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Lost in Translation
04 Dec 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Trial by jury
03 Dec 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
They can tell by the look in your eye...or can they?
03 Dec 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
"Branding for Good": sustainable growth for brands and businesses
29 Oct 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
SABMiller Case Study: distilling beer down to its most inspiring essence
18 Oct 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Santander case study: revving up sponsorship
18 Oct 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Colgate-Palmolive case study: cleaning up in the USA
01 Sep 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Bfg News Issue 21 - Eco Innovations
21 Jul 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Interview: "Consumer Insights: Internet & Market Research"
13 Apr 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Communication tips to help marketers thrive during the economic crisis of 2009
22 Jan 2009 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Added Value polls the emotional response of voters following the Obama Infomercial
30 Oct 2008 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
US Election: Added Value reveals voters' emtional connection with candidate Brands
28 Oct 2008 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
BfG News Issue 16 - Expert View: Building a Brand, and a Movement
16 Oct 2008 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
BfG News Issue 16 - Eco Innovations
16 Oct 2008 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
BfG News Issue 13 - Expert View: Change marketing – a different kind of conversation with customers
13 Jun 2008 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Internal Alignment: The Whole Experience
17 May 2007 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
How Brands Blossom in an Increasingly Complex World of Choice
30 Jan 2007 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Grow your brand: from source to communications
17 Jun 2006 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
NCLR: Branding for the Future of Hispanics
26 May 2006 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Sound and Brand: The Effect of Sound on the Web
30 Apr 2006 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
To bear position - challenges and opportunities of brand communication in the tourism sector
16 Mar 2006 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Motorola: Global Views: Guiding Strategic Design Direction
25 Feb 2006 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Brands & Gaming
18 Nov 2005 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
''More than the mountain'': Branding The Western Cape
04 Mar 2005 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
eCommerce Trust: Building Trust in Digital Environments
30 Mar 1999 | Added Value
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]