Latest Posts
Getting the X factor. Reaching a generation in turmoil.
27 Oct 2017 | Added Value
Generation X is imploding. What is the implication for brands?
Generations
25 Oct 2017 | Added Value
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
Welcome to the Age of Multisensory Digital Experiences
26 Sep 2017 | Added Value
The age of multisensory digital experiences has arrived….
Five Ways to Win with Augmented Reality (AR)
25 Sep 2017 | Added Value
Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.
Digital Brand Experience
25 Sep 2017 | Added Value
Find out how brands are leveraging technology to flex and evolve their brand experience
Cultural value – mastering the new marketing currency
03 Aug 2017 | Added Value
Don’t just sell to your audience, connect with them – by creating cultural value.
Top 4 ways to win with archetypes on Instagram
26 Jul 2017 | Added Value
Some brands are totally building an authentic visual style.
Top 4 ways brands can win when taking a political stance on an issue
03 Jul 2017 | Added Value
Here are four tips for brands looking to adopt a political stance on an issue.
Make a stand
03 Jul 2017 | Added Value
In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.
How to harness the power of Instagram
07 Jun 2017 | Added Value
The best brands not only tell stories but play a role in them and connect with culture.
Diversity in the 21st Century
26 May 2017 | Added Value
Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change
Putting the Culture in Multicultural Marketing
26 May 2017 | Added Value
America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
5 ways for brands to win with diversity and gender bias
27 Mar 2017 | Added Value
It’s not a question of whether brands will contribute to important social conversations, but when and how.
Travel the world: Bringing the world of User-Generated Content to life
27 Jan 2017 | Added Value
We uncovered four high-level motivations for traveler content creation.
Culture is a powerful tool for understanding the context in which brands & their categories play
11 Jan 2017 | Added Value
The rapid shift in views of beauty and gender illustrate opportunity
The edge of seventeen
20 Dec 2016 | Added Value
After we’ve just about got to grips with Millennials, a new group is on the horizon; Generation Z.
FragmentNation 2016: How serendipity can help build your brand
05 Dec 2016 | Added Value
How can brands be heard in an environment of increasing noise.
How to Win with Millennials: The 5C Code
28 Nov 2016 | Added Value France
We identified 5 pivotal principles to increase your appeal in the eyes of Millennials.
Millennials and Centennials: How Young Generations Will Transform the Years to Come
28 Nov 2016 | Added Value France
We identified 8 key dynamics of change that will keep influencing future evolutions in terms of consumption, communication and innovation.
Top 5 Insights for Businesses to Win With the South African Women
30 Jun 2016 | dutlowm
Women make up an increasingly powerful and lucrative target market that cannot be ignored.
CASE STUDY: M&S Putting Passion back into Promotion
10 May 2016 | Added Value
Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.
The Politicisation of Emojis
10 May 2016 | Added Value
How brands are using emojis to connect with people.
Top Tips to Form a Community for a Cultural Role: Starbucks
27 Apr 2016 | pughi
Starbucks have managed to create unique moments and milestones that their community can share.
Introducing Creating Cultural Value
27 Apr 2016 | pughi
Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.
The Challenges Established Brands Face to Stay Relevant
02 Mar 2016 | Added Value
The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…
What’s Hot in Culture 2016
26 Jan 2016 | Cultural Insight Team
To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.
Connecting with Culture
26 Jan 2016 | Cultural Insight Team
Brands have to embed themselves in culture by tapping into the things that people are actually concerned about.
What the 2016 Pirelli Calendar Actually Reveals
18 Dec 2015 | tarboxl
Could male gazers be more than just their gaze?
Cultural Cool
16 Nov 2015 | Cultural Insight Team
Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.
Boom, don’t bust in Brazil
24 Oct 2012 | Added Value
A word with... De Beers Forevermark
05 Oct 2012 | Added Value
New Report: Unlocking Brands’ and Retailers’ Potential during China’s "Golden Week's" Chaos
19 Sep 2012 | Added Value
Just a vegetable? Or a piece of political propaganda?
18 Jul 2012 | Hazel Barkworth
Webcast Invitation: Cultural Traction™
04 Jul 2012 | Added Value
Get your Brand moving
01 Jun 2012 | Added Value
An Evolving Bollywood Ensures Relevance for Brands in India
02 May 2012 | Added Value
From Celebrity Endorsement to True Ambassadorship in India
27 Apr 2012 | Added Value
Marketers' Toolbox: The Power Of The Road Trip In China And India
25 Apr 2012 | Added Value
Refresh. Or Perish: What Doesn’t Kill You Will Make You Stronger
23 Apr 2012 | pughi
One Child Policy 2.0: outlining the implications for marketers
20 Apr 2012 | Added Value
Could the post 90s be China’s environmental saviours?
14 Mar 2012 | Added Value
Jeremy Lin's Appeal Is Irresistible in China, Too
07 Mar 2012 | Added Value
Jerry Clode writes for AdAge Global on the rise of #Linsanity and what it means for marketers in China.
Webinar invitation: Mobility Trends
01 Mar 2012 | Added Value
New BrandZ™ Study: Chinese New Year offers fast track growth for brands and retailers
23 Jan 2012 | Added Value
Riding the Water Dragon
19 Jan 2012 | Added Value
“Just Slap A Dragon On It”
19 Jan 2012 | Added Value
China’s Growing Sense of Consciousness
03 Nov 2011 | Added Value
Rise of the Conceptual Age
28 Oct 2011 | Added Value
Nuestro Futuro: Hispanic Teens in Their Own Words
30 Sep 2011 | Added Value
Retail: An experience to remember
14 Sep 2011 | Added Value
Hispanics and Illegal Immigration - Where the Conversation Stops
30 Aug 2011 | Added Value
How Hispanics Are Messing Everything Up
23 Aug 2011 | Added Value
Award-Winning Hispanic Expert Joins Cheskin Added Value Intercultural Team
20 Jun 2011 | Added Value
China’s New Culture of Cool: Understanding the world's fastest-growing market
30 Apr 2011 | Added Value
The changing face of America: four tips for multicultural marketing
11 Apr 2011 | Added Value
Communicating in the People’s Republic
28 Feb 2011 | Added Value
Marketers Play on Nostalgia to Reach China's Post-1980s Generation
25 Feb 2011 | Added Value
Hispanic Cyberstudy 2010
30 Jan 2011 | Added Value
Roberto Suro’s Commentary on Cultural Openness
18 Jan 2011 | Added Value
How the rise in the ethnic identity is shifting behavior in the US consumer market
11 Jan 2011 | Added Value
Could marketing help prevent the spread of HIV?
26 Oct 2010 | Added Value
We are what we eat: tracking culture through food
18 Oct 2010 | Added Value
Discover the DNA of Health, Beauty and Wellness over Breakfast
10 Sep 2010 | Added Value
Think young
25 Aug 2010 | Added Value
Cultural Communication Podcast: The Inverted Triangle Dilemma: A Fresh Perspectives Podcast
30 Jul 2010 | Added Value
World Cup sponsors must compete for attention in China
15 Jun 2010 | Added Value
The Added Value "Cultural & Trends" Offer
08 Jun 2010 | Added Value
Discovery en Español: Relevance: Discovering the Difference
26 May 2010 | Added Value
Playing ball on the African continent
20 May 2010 | Added Value
Restoring the currency of the brand
17 May 2010 | Added Value
Behaving Australian…
08 Apr 2010 | Added Value
Bush Brothers: Becoming a Player in the Game Day Experience
26 Mar 2010 | Added Value
Those trends are just so… 2008
03 Dec 2009 | Added Value
Power to the People
03 Dec 2009 | Added Value
China: making the right strategic choices
02 Dec 2009 | Added Value
SABMiller Case Study: distilling beer down to its most inspiring essence
18 Oct 2009 | Added Value
Semiotics at AV-Stratosfera
01 Oct 2009 | Added Value
The Intra-Cultural New Mainstream
30 Apr 2009 | Added Value
Pollo Campero: Serving China: Cultural barriers fall when you identify the right market opening.
25 Jan 2009 | Added Value
Archive of Points of View
01 Jan 2009 | Added Value
Added Value polls the emotional response of voters following the Obama Infomercial
30 Oct 2008 | Added Value
BfG News Issue 16 - Editor's Column: The Greening of US Politics
16 Oct 2008 | Added Value
Cracking Consumers’ Codes with Commercial Semiotics
25 Sep 2008 | Added Value
Gold medal marketing: brand growth beyond the Beijing Games
13 Aug 2008 | Added Value
Beijing Olympics: "One country, two dreams"
11 Aug 2008 | Added Value
ROI of Diversity: Aligning Diversity, CSR and Multicultural Marketing
30 Jun 2008 | Added Value
BfG News Issue 13 - Editor's Column: The value equation with sustainability built-in
13 Jun 2008 | Added Value
El poder del cultural cool
09 Jun 2008 | Added Value
Going Mobile in the People’s Republic of China
04 Jun 2008 | Added Value
BfG News Issue 11 - Editor's Column: Sustainable Fashion
01 Apr 2008 | Added Value
Healthcare: Serving Hispanics: Creating a Corporate Roadmap for a Cultural Approach
26 Jul 2007 | Added Value
Top semiotics analyst to speak at SAMRA
30 Apr 2007 | Added Value
Nutrition and Healthiness in China
16 Dec 2006 | Added Value
Desde el análisis de las tendencias hacia la previsión de futuro
27 Oct 2006 | Added Value
Dall'analisi delle tendenze a una previsione del futuro
27 Oct 2006 | Added Value
Key to reaching Hispanics: Word-of-Mouth, Door-to-Door, and Network Marketing
30 Jun 2006 | Added Value
NCLR: Branding for the Future of Hispanics
26 May 2006 | Added Value
The Wonderful and Lucrative Enigma of the Hispanic Teens
30 Apr 2006 | Added Value
Hispanics and Entertainment: Insights for Culturally Relevant Marketing
30 Apr 2006 | Added Value
Europeans have to relearn
16 Mar 2006 | Added Value
Meredith: Siempre Mujer: What Do Young Hispanic Women Want?
25 Jan 2006 | Added Value
From Justification To Specialization: The Changing Hispanic Market Conversation
11 Nov 2005 | Added Value
It's only a matter of time
07 Aug 2005 | Added Value
Unlocking the DNA of Luxury
01 Aug 2005 | Added Value
Trend spotter: Familiarity doesn’t breed contempt
20 May 2005 | Added Value
Perceptions of Color: Global Market Bias
30 Oct 2004 | Added Value
Sisters are doing it for themselves
09 Aug 2004 | Added Value