Latest Posts
Generations
25 Oct 2017 | Added Value
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
Welcome to the Age of Multisensory Digital Experiences
26 Sep 2017 | Added Value
The age of multisensory digital experiences has arrived….
Five Ways to Win with Augmented Reality (AR)
25 Sep 2017 | Added Value
Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.
Digital Brand Experience
25 Sep 2017 | Added Value
Find out how brands are leveraging technology to flex and evolve their brand experience
The Hottest New Collaborator: AI
29 Aug 2017 | Added Value
Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.
To Seduce (and Convince) Artificial Intelligence
29 Aug 2017 | Added Value
AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?
Gender bias on Instagram
27 Mar 2017 | Added Value
We thought visual social media was fertile ground to analyse gender bias.
Added Value Edits: Navigating the New Social Landscape
03 Aug 2016 | jhall
Read the July edition of Edits on the new social media landscape.
Chatbots And The Future of Conversation Between Brands and Customers
27 Jul 2016 | Andrea Hackett
A POV article on how brands could use new chatbot technology to interact with consumers.
5 Ways to Win With Social Media Strategy
27 Jul 2016 | Added Value
5 strategic tips to help you engage with your consumers via social media.
Top 5: Luxury Brands Leading in Digital
20 Oct 2015 | parrj
Luxury is no longer just about tradition and heritage; it’s nimble, quick and paving the way for digital innovation and engagement.
Added Value Edits: Gamechangers for Growth
18 Jun 2015 | jhall
Strategies, trends & consumer shifts that are affecting today’s & tomorrow’s search for growth.
Top 5: Driving the Future through Mobilisation
30 Apr 2015 | Claire Smyth
From static to mobilised, we look at 5 brands that have successfully harnessed the mobile channel.
Q&A: The Power of YouTube
15 Apr 2015 | Added Value
As YouTube celebrates its 10th anniversary we take a deeper look into the brand and the impact they have on businesses.
Première Etude de Transition Digitale Présentée aux Microsoft Tech Days 2015
09 Feb 2015 | Added Value
Les Jobs et Compétences Marketing & Communication qui auront la Cote.
Remote Memory
03 Jul 2014 | Nina Rahmatallah
Were you once able to remember phone numbers, but now barely remember your own? Our memories have stopped taking responsibility, by handing it over to mobiles…
Innovation Inspiration : Mobility is changing everything
12 Nov 2012 | jhall
The Connected CEO: how are business leaders in Asia adapting – and embracing – the digital revolution?
22 Aug 2012 | Added Value
Putting my money where my (research trend) mouth is
16 Aug 2012 | Leigh Marinner
Reconciling the Pros and Cons of Hispanic Online Research
09 May 2012 | Miguel Winebrenner
Webinar invitation: Mobility Trends
01 Mar 2012 | Added Value
Beware unexpected goodness
03 Jan 2012 | Lee Shupp
Comment recueillir des insights grâce aux plateformes digitales communautaires
02 Nov 2011 | Added Value
What to do with all that data
01 Nov 2011 | Added Value
Nuestro Futuro: Hispanic Teens in Their Own Words
30 Sep 2011 | Added Value
What are you worth to Facebook?
24 Aug 2011 | Added Value
Does fun gaming represent a serious opportunity for big brands?
25 Mar 2011 | Added Value
Hispanic Cyberstudy 2010
30 Jan 2011 | Added Value
“Catching the Wave”: Brand Management in Times of Social Change
24 Jan 2011 | Added Value
The psychology of going social
26 Oct 2010 | Added Value
Turn on, plug in, and connect: why social media is more than just a tactic
22 Oct 2010 | Added Value
Eco Innovations - September 2010
13 Sep 2010 | Added Value
Netnography: mining for insight online
12 Jul 2010 | Added Value
Coalition government – a test of character
20 May 2010 | Added Value
The (digital) free for all
17 May 2010 | Added Value
Microsoft Surface: From early stage concept to market - A continuing collaboration
26 Apr 2010 | Added Value
SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud
26 Mar 2010 | Added Value
CharacterLab™ Archetypes Go Live at ARF Re:think 2010
12 Mar 2010 | Added Value
Added Value’s Digital Strategist Speaks Out: Q&A with Peter Brine
21 Dec 2009 | Added Value
Power to the People
03 Dec 2009 | Added Value
Deutsche Bahn case study: control on track
01 Dec 2009 | Added Value
Generating consumer insights - a controversial issue
13 Apr 2009 | Added Value
Cómo generar insights de consumidor a través de Internet - un tema controvertido
13 Apr 2009 | Added Value
Archive of Points of View
01 Jan 2009 | Added Value
Fresh Perspectives Podcast: Zune: Creating Disruption in a New Category
31 Aug 2008 | Added Value
Fresh Perspectives Podcast: Design Research for Emerging Markets
30 Apr 2008 | Added Value
Kill Your Mouse: Kinetic Computing Arrives Main Stage
12 Mar 2008 | Added Value
The frontier of human-computer interaction
11 Mar 2008 | Added Value
Cheskin Added Value’s Lee Shupp Leads SXSW Exploration of Computing Interface Innovation
19 Feb 2008 | Added Value
BfG News Issue 4 - Eco Innovations
04 Sep 2007 | Added Value
BfG News Issue 4 - Expert View: Consumer Empowerment and the Digital Influence
04 Sep 2007 | Added Value
BfG News Issue 4 - Editor's Column: Brand authenticity and the Digital Influence
04 Sep 2007 | Added Value
Microsoft: Supporting Growth - From Servers to Surface
26 May 2007 | Added Value
How Brands Blossom in an Increasingly Complex World of Choice
30 Jan 2007 | Added Value
Sound and Brand: The Effect of Sound on the Web
30 Apr 2006 | Added Value
Brands & Gaming
18 Nov 2005 | Added Value
Trend spotter: Our friends connected
16 Nov 2005 | Added Value
Internet shopping: the new retail?
04 Apr 2004 | Added Value
Designing Digital Experiences for Youth
30 Oct 2002 | Added Value
The Wireless Future - A Look at Youth Unplugged
30 Sep 2001 | Added Value
Greater eChina Insights: Online users in Greater China
30 Oct 2000 | Added Value