Latest Posts
Growing Pains for a Total-Market Approach to Diversity
13 Jul 2012 | martinrp
"Minority Majority" Is Front Page News: George Carlin Would Be Proud
06 Jun 2012 | martinrp
Speaking Event: Hispanic Retail 360 Summit
16 May 2012 | Added Value
Press Release: Added Value Cheskin launches insight and innovation platform for Hispanic research
10 May 2012 | Added Value
Reconciling the Pros and Cons of Hispanic Online Research
09 May 2012 | Miguel Winebrenner
Multicultural Is the Wave of the Future
16 Sep 2011 | spalacios
Let's Revisit Good Intentions
07 Sep 2011 | spalacios
Hispanics and Illegal Immigration - Where the Conversation Stops
22 Aug 2011 | spalacios
How Hispanics Are Messing Everything Up
22 Aug 2011 | spalacios
Multicultural Heuristics
07 Apr 2011 | Kalil Vicioso
Roberto Suro's Commentary on Cultural Openness
17 Jan 2011 | spalacios
Private Label and Hispanics - Consider the Opportunities
16 Dec 2010 | spalacios
The Ball Didn’t Lose Itself
17 Nov 2010 | Miguel Winebrenner
If you’re bilingual (Spanish and English), or even know a little Spanish, and have attended the back room of focus groups in the United States you probably have heard weird words like “troca” and “pompa.” The former originates from “truck” and the latter from “pump.” Neither of those words are actually Spanish words, but they have become part of Hispanics’ everyday lexicon. Use of these made-up words in marketing and advertising is arguable, but for those purists out there- like me- remember that our beloved Spanish, even in its purest form, is deeply flawed.
Reflections from 2010 AHAA: The Pitbull intracultural strategy for ethnic agencies
08 Oct 2010 | spalacios
Think young
25 Aug 2010 | Added Value
Agency Consolidation and the “Intercultural New Mainstream”
20 Aug 2010 | Miguel Winebrenner
The "Latino Digital Divide" is not a surprise
11 Aug 2010 | Lyle Personette
Why “Post Racial Society” has to end
27 Jul 2010 | spalacios
Hispanics Fueling America’s Passion for Soccer
30 Jun 2010 | Miguel Winebrenner
Triangulating Consumer Research, Secondary Data and Business Insights for an Evolving Hispanic Market Architecture
12 Mar 2010 | Miguel Winebrenner
AOL Hispanic Cyberstudy 2010
01 Feb 2010 | spalacios
Is the Trend Towards On-Demand TV Applicable to the Hispanic Market?
14 Oct 2009 | Miguel Winebrenner
Not all Hispanic women are called Maria and not all Hispanic men are called Juan
03 Apr 2009 | Added Value
Empowering the U.S. Hispanic Female: How Companies and Brands Can Become More Relevant to Their Newly Discovered Sense of Power
30 Jul 2008 | Miguel Winebrenner
Hispanic Marketing in Tomorrow’s Corporation: Innovation and Customer Intimacy
21 Jul 2008 | spalacios
Doing marketing research with Latinos in Latin America vs. Hispanics in the U.S
09 Jan 2008 | Added Value
Harnessing Cyclical Market Trends for Sustained Innovation in Emerging/Multicultural Economies
08 Jan 2008 | Miguel Winebrenner
Man vs. Naturaleza: How “green” are Hispanics?
09 Oct 2007 | Miguel Winebrenner
Marc Anthony & Gloria to sell products & services to Latinos?
26 Sep 2007 | spalacios
Aligning social responsibility and multicultural marketing in Financial Services
08 Aug 2007 | spalacios
Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
13 Jun 2007 | Miguel Winebrenner
Thoughts and Pictures from the Immigration Rally in Chicago
02 May 2007 | Miguel Winebrenner
Pizza Patron: Serving the Hispanic market
02 Apr 2007 | spalacios
Reality Strikes Again
14 Feb 2007 | spalacios
Hispanics and Macroeconomics
31 Oct 2006 | Miguel Winebrenner
Hispanics and Macroeconomics
31 Oct 2006 | Miguel Winebrenner
Cable Industry to Hear About Other Industries and Multicultural Marketing
04 Aug 2006 | Miguel Winebrenner
Dora the Explorer
07 May 2006 | Felipe Korzenny
Immigration debate: Lessons for marketers
14 Apr 2006 | spalacios
Hispanic Cultural Perceptions of Happiness
11 Apr 2006 | Felipe Korzenny
Dinero vs. Money
23 Mar 2006 | Felipe Korzenny
Hispanic Identity and Marketing
02 Mar 2006 | Felipe Korzenny
El Otro Lado 4: The US-Mexico Cross Border Opportunity
27 Jan 2006 | Added Value
Brands for Hispanics?
19 Jan 2006 | Felipe Korzenny
Cultural Innovation: Designing Offerings Around Ad Hoc "Bridge Practices" II
10 Jan 2006 | Added Value
Scoring in Spanish language media…or not
28 Dec 2005 | Darrel Rhea
Cultural Innovation: Designing Offerings Around Ad Hoc Cultural Bridge Practices
15 Dec 2005 | Added Value
Consumer Behavior in Transitional Economies Part 2: Debunking Myths
06 Sep 2005 | Added Value
Hispanic B2B: The next frontier
30 Aug 2005 | spalacios
Hispanic/Latino Marketing Book
28 Aug 2005 | Felipe Korzenny
The Hispanic Challenge of Media and Language Planning
09 Aug 2005 | Felipe Korzenny
Training for Hispanic Marketing
28 Jul 2005 | Felipe Korzenny
Hispanic Health Care
26 Jul 2005 | spalacios
Hispanic Health Care
23 Jun 2005 | spalacios
Hispanic Biculturalism: Cross-Cultural Identities
22 Jun 2005 | Added Value
Hispanic Health Care
20 Jun 2005 | spalacios
Hispanic Health Care
09 Jun 2005 | spalacios
Consumer Behavior in Transitional Economies Part I: Develop Customers
14 Apr 2005 | Added Value
Fast food with a conscience?
08 Apr 2005 | Darrel Rhea
When Marketing and Self-Esteem Interact
08 Feb 2005 | Felipe Korzenny
El Otro Lado Part 3: We Can't Predict The Future of Love and Marriages
24 Jan 2005 | Added Value
Economic Borders taking the place of National Borders
13 Jan 2005 | spalacios
Should I Offer Bilingual Documents?
12 Jan 2005 | Added Value
Los Niños, Las Niñas, and the Hispanic Family Puzzle?
11 Oct 2004 | Felipe Korzenny
To Translate Or Not to Translate, That is the Nagging Problem!
12 Aug 2004 | Felipe Korzenny
El Otro Lado Part 2
19 Jul 2004 | Added Value
Hispanic Market: El Otro Lado
12 Jul 2004 | Added Value
Diversity and Profits
28 Jun 2004 | Felipe Korzenny
Hispanic Market Boom
12 May 2004 | Felipe Korzenny
The Right Hispanic Reach
06 May 2004 | Felipe Korzenny
Concepts For Understanding The Hispanic Immigrant Market
06 May 2004 | Added Value
Hispanic Community Marketing
31 Mar 2004 | Felipe Korzenny
Banked and unbanked Hispanics, and the question why?
21 Feb 2004 | Felipe Korzenny
ROI from blind spots in the US Hispanic market
29 Oct 2003 | Felipe Korzenny
Hispanic Health Care Considerations
10 Oct 2003 | Felipe Korzenny
Corporate Responsibility and the US Hispanic Market
08 Sep 2003 | Felipe Korzenny
Hispanic purchase decision making
06 Aug 2003 | Felipe Korzenny
The print opportunity in the Hispanic market
06 Aug 2003 | Felipe Korzenny
How Hispanics Experience Grocery Shopping
02 Aug 2003 | Felipe Korzenny
What works better in communicating with the Hispanic market, a culture general or a culture specific approach?
28 Jul 2003 | Felipe Korzenny