Latest Posts
To Seduce (and Convince) Artificial Intelligence
29 Aug 2017 | Added Value
AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?
Climate ChangeD.
17 Jul 2017 | Added Value
Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
It's what you do that counts
20 Dec 2016 | Paul Cowper
Paul Cowper, Managing Director UK, talks about building coherent, distinctive and relevant brand behaviour through action and reaction.
Offre de stage
01 Dec 2016 | Added Value France
Kantar Added Value France cheche son nouveau stagiaire.
Your Brand’s Reputation is Now Out of Your Hands
29 Jun 2016 | Added Value
How the EU referendum result will impact brands.
Remain or Leave: The campaigns as brands
23 Jun 2016 | Paul Cowper
A brand structure breakdown of the EU referendum.
BrandZ Top 100 Global Brands 2016 - Who's on Top?
21 Jun 2016 | Added Value
Google reclaims from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking.
Purpose is Critical for Attracting Young Talented Employees
14 Jun 2016 | Emily Smith
Employee involvement can help transform a product or service into a useful and meaningful brand that has an active role in people’s lives.
A Holistic Data Ecosystem
30 May 2016 | Added Value
Building a holistic data ecosystem that enables a business to take more real-time, actionable insights is the new challenge for the marketing and insight community.
CASE STUDY: M&S Putting Passion back into Promotion
10 May 2016 | Added Value
Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.
The Politicisation of Emojis
10 May 2016 | Added Value
How brands are using emojis to connect with people.
Blurred Lines
05 May 2016 | Emily Smith
Food for thought on whether applying traditional thinking to segment categories should still be used in today’s evolving world.
Small Data: The Tiny Clues That Uncover Huge Trends
20 Apr 2016 | bakerf
Taking a step back from big data
Social Good Innovations - April 2016
07 Apr 2016 | Leslie Pascaud
From 3D printed water pipes to an app that helps deliver a baby, discover five social good innovations…
Extreme Innovation Meets Behavioral Economics
06 Apr 2016 | Leslie Pascaud
There is a wave of invention emerging from the humanitarian sector.
Unlocking the Power of Retail Space in China
25 Mar 2016 | Added Value China
Innovative design that draws inspiration from Chinese aesthetics is a newly found style trends in retail.
The School Of Life Live: Your Roadmap For Life
22 Mar 2016 | Added Value
The School of Life: is devoted to developing emotional intelligence through the help of culture, here’s a quick summary of one of their events – Your Roadmap for Life.
Outdated notions of "masculinity" are quite literally killing men
08 Feb 2016 | ttmilnec
Male centric brands should be broadening their depictions of men not just to be more culturally on point, but also to help create a culture in which men can thrive.
Five Tips to Being On-Demand and In The Now
18 Dec 2015 | Added Value
Simply put, we’re living in the ‘age of now.
What the 2016 Pirelli Calendar Actually Reveals
18 Dec 2015 | tarboxl
Could male gazers be more than just their gaze?
Top Tips for Brands Looking to Premiumize in China - Part 3
17 Nov 2015 | Added Value China
Premiumization will continue to be a key growth area in China.
How Can Premiumization Help Brands to Solve Marketing Challenges? - Part 2
17 Nov 2015 | Added Value China
Cultural strategy plays a key role.
Cultural Cool
16 Nov 2015 | Cultural Insight Team
Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.
'Tis the season
06 Nov 2015 | Cultural Insight Team
The season of the Christmas advert is upon us. Although characteristically beautiful, and set to a hauntingly breathy cover of Oasis’s Half the World Away, John Lewis hasn’t created a world that feels relatable enough.
Top 5: Luxury Brands Leading in Digital
20 Oct 2015 | parrj
Luxury is no longer just about tradition and heritage; it’s nimble, quick and paving the way for digital innovation and engagement.
'Culturally Tapped' how Asian Brands are Finding Competitive Advantage in Culture
19 Oct 2015 | dimitropoulosp
The most successful brands are the ones that tap into and even create culture themselves.
Authenticity by Numbers
19 Oct 2015 | Hazel Barkworth
‘Authentic’ aesthetic is now so prevalent that it feels disingenuous. To be truly authentic, a brand needs to be open.
Trust Matters
19 Oct 2015 | Paul Cowper
Paul Cowper, Managing Director UK, talks about the importance of trust that brands need to gain and sustain amongst consumers.
GREY: Start Up Night
13 Oct 2015 | ttpattisont
A summary of future marketing: Footfall algorithms, interactive videos and urinal gaming.
Giving Your Brand a Future Edge
01 Oct 2015 | Added Value
To truly assess an idea’s potential you have to peer into the future
China Luxury Market Will Continue to Grow Despite Concerns
29 Sep 2015 | Added Value China
Luxury brands will need to constantly innovate by adapting to new customer expectations.
Branding For Good: Issue 42
22 Jul 2015 | Added Value
Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.
The Feminine Plural
21 Jul 2015 | jhall
What really matters for brands is the ability to reinvent models of femininity
New Era Challenges to Growth
27 May 2015 | Matt Woodhams
We have now entered a “post-ownership age”, with rapidly changing consumer behaviours and attitudes
Supermarket Losses as the Price War Rages On
08 May 2015 | Added Value
The UK supermarket losses just keep coming. Added Value UK comments.
Top 5: Driving the Future through Mobilisation
30 Apr 2015 | Claire Smyth
From static to mobilised, we look at 5 brands that have successfully harnessed the mobile channel.
Top 5 Ways to Talk to Women in 2015
28 Apr 2015 | pompei de warrensc
Five tips to help brands win with women.
News: Tesco records £6.4bn loss in 2014
23 Apr 2015 | Added Value
As Tesco announce record retail losses in the UK, Added Value comments on what they need to do to reignite their popularity.
From Saying to Doing
20 Apr 2015 | Nina Rahmatallah
Marketing is no longer a one-way street. Consumer participation drives engagement and relevance. So how do brands move from saying to playing a valued and impactful role in people’s lives…
Discover: Hispanics
17 Apr 2015 | spalacios
Hispanics are a growing and thriving population in the United States, and one brands should pay close attention to.
In the Marketer’s Chair with Pippa Dunn
16 Apr 2015 | Added Value
Pippa Dunn, the Chief Marketing Officer of the UK’s largest mobile network EE, exclusively talks to us In The Marketer’s Chair.
Case Study: Harman
15 Apr 2015 | Added Value
Building Iconic Brands and Pressing Play. Discover how we changed the tune for American audio and infotainment company – Harman.
News: Aldi overtakes Waitrose to become top 6th UK Supermarket
10 Apr 2015 | Added Value
Should Waitrose be worried as Aldi overtakes them in the UK supermarket ranks?
Added Value Edits: SXSW Interactive
27 Mar 2015 | jhall
Welcome to the latest edition of “Added Value Edits”, our combined newsletter on both strategic marketing thinking that works and disruptive innovation.
Ethnic Relations Are the 'Best They Ever Have Been', Which Is Why There Is So Much Acute Tension
06 Feb 2015 | spalacios
The rise in, and cultural acceptance of. inter-ethnic relationships is just one signal that things have changed for the better.
BRANDZ™ TOP 100 Most Valuable Chinese Brands 2015 Unveiled
05 Feb 2015 | Added Value
Tencent, Alibaba overtake long-time leader China Mobile to claim top two spots.
Why the Golden Globes Might Be a Crystal Ball
05 Feb 2015 | jhall
Golden Globes tapping into a couple of key cultural themes we predict will gain traction in 2015.
Added Value Edits: Innovation
27 Jan 2015 | jhall
We’re all technology businesses now, or we should be if we want to survive and thrive.
In the news this week
16 Jan 2015 | Added Value
Morrisons and Burberry hit the news this week after releasing yearly figures. Find out what Added Value had to say.
In the news this week
09 Jan 2015 | Added Value
Added Value comments on some of the big UK brand stories this week.
2015 Cultural Themes: The year of Enrichment
16 Dec 2014 | Added Value
People will seek to get the very best from themselves, and the most from their lives. Check out the six themes…
Is Christmas shopping on the UK High Street dying?
15 Dec 2014 | Added Value
We ask whether the UK high street is still alive when it comes to Christmas shopping or will online win the battle of checkouts.
Getting Personal
15 Dec 2014 | Louise Coupe
Personalisation is increasingly becoming an exciting and powerful opportunity for brands to connect with consumers and enhance experiences and emotions.
A Christmas full of Joyful Frivolity
12 Dec 2014 | Added Value
Merry Christmas from all at Added Value
Black Friday a UK success?
03 Dec 2014 | Added Value
Will Black Friday become an annual shopping holiday in the UK?
Matching Retail Value and Brands
20 Nov 2014 | Erna George
How are retailers engaging with consumers to deliver a great package deal?
When Jozi Meets Soweto
19 Nov 2014 | leshiloth
My birthplace, Jozi, is a melting pot of opportunities
The Role of Market Research in Decision Making
03 Nov 2014 | Added Value
A unique opportunity for students to network with senior practitioners.
Added Value Edits: Meet Generation Z
21 Oct 2014 | jhall
Discover how Gen Z is changing the world, and how your brand can be part of the revolution.
Worn Out on Wearout
08 Oct 2014 | Added Value
The endless debate of figuring out exactly when a TV commercial effectively influences the viewer.
Top 5: Growing Companies
29 Sep 2014 | Added Value
Looking at 5 top growing companies from a cultural perspective
Marketing: the Next Generation
29 Sep 2014 | Bart Michels
In the war for talent, what will the next generation of marketers look like?
In the Marketer’s Chair with Syl Saller
25 Sep 2014 | Added Value
Our first ’In the Marketer’s Chair’ we talk exclusively with the CMO of Diageo, who reveals that her success came from stepping out of her comfort zone.
Subscribe to Added Value Edits
22 Sep 2014 | Added Value
Subscribe to Added Value Edits, our combined monthly newsletter full of strategic marketing thinking and disruptive innovation.
Energy Companies: should they have a right to make excessive profit?
15 Sep 2014 | Added Value
A diverse debate on whether the ‘big 6’ energy companies have a right to make big profits.
Apple Watch: Personal, Intimate, Private and Light
11 Sep 2014 | Brian Kushnir
Apple’s wearable technology launch shows off its cutting edge technology while tapping into consumer trends…
A Next Generation Approach to Brand Equity Tracking
04 Sep 2014 | Added Value
Measuring and monitoring brand equity has become a required discipline for any global marketer.
Training That Works: Delivering for Clients, Developing our People
24 Jun 2014 | Added Value
In a fast changing world with high expectations and top performers; learning can’t be about sitting in a class room nodding off at PowerPoint presentations…
Brands that Tackle Food Waste can Woo Consumers
23 Jun 2014 | Leslie Pascaud
It is time for mainstream food brands to get creative to drive both internal & consumer food-saving behaviors.
The Continuous Rise of Discount Retailers
05 Jun 2014 | Added Value
The economy is slowly on the rise but our shopping habits, which we learnt during the recession, show no signs of shifting.
Apple and Beats? It’s All About Cultural Vibrancy
29 May 2014 | Brian Kushnir
We see Apple’s acquisition of Beats as a culture play, a way for Apple to infuse the cultural vibrancy of Beats and emerge stronger and more relevant…
BrandZ Top 100 Global Brands 2014 – who’s on top?
21 May 2014 | Added Value
The Added Value team examines where the value lies in the luxury and beer categories…
Burberry Brand Undamaged by Angela Ahrendts' Departure
21 May 2014 | Added Value
Even though it’s losing its chief executive, Burberry is fighting back…
Twelve Imperatives for the South African CMO
16 May 2014 | Added Value
Some may say marketing in South Africa is in crisis. What are the 12 imperatives for success in the years ahead?
Transforming Tracking: From Rearview Mirror to Brand Activator
09 Apr 2014 | Added Value
Our team discusses changes in marketing and insights, the claim that ‘tracking is dead’ and how Added Value is Transforming Tracking.
Digi Ready: Mobile
08 Apr 2014 | Added Value
Digital: a space that is growing and changing so fast that it’s getting everyone in a spin.
The Growth Imperative: Dinner, case-studies and round table discussion
07 Apr 2014 | Added Value
Senior marketers of global brands will share their stories of growth on the occasion of a dinner presentation.
Making Sense of Emotions: ESOMAR Workshop at “Le Printemps des Etudes”
07 Apr 2014 | Added Value
Sensorial experiences are essential for brands that want to connect more deeply with consumers.
Our French Office has Moved...
25 Mar 2014 | Added Value
Our French office has moved… but not very far!
Maharajas to Masses
25 Mar 2014 | puddickm
India is a marketplace that poses significant challenges to luxury brands.
New Study: The Chinese New Year in Next Growth Cities
04 Feb 2014 | Added Value
For anyone interested in unlocking opportunities in China understanding the Chinese New Year is key…
In the News: Press Coverage
01 Jan 2014 | Added Value
Bloomberg, The Financial Times, Huffington Post, Shanghai Daily, BBC News and Forbes… we’re in the press all over the world.
Seeing is Believing!
21 Oct 2013 | Added Value
In the last of a series of five articles, we’re focusing on sight, as well as what happens when you combine all five senses together…
Angela Ahrendts’ Move to Apple: a Loss or Gain for Women?
18 Oct 2013 | Added Value
A loss to Burberry, naturally. But is it also a loss to womankind?
Microsoft-Nokia Deal: Emerging Markets to the Rescue?
03 Oct 2013 | Sophia Ng
The market is buzzing about Microsoft’s acquisition of Nokia’s mobile phone business and how it will impact both brands.
The 2013 ESOMAR Congress In Review
24 Sep 2013 | Mark Whiting
Reading a roundup of a conference that someone else has been to is a little like seeing the picture of the birthday cake at a party to which you weren’t invited…I’ll focus instead on trying to help you actually imagine you’re eating the delicious cherry on the top of the cake.
Applying A Better Understanding Of Senses To Research At The ESOMAR Congress 2013
09 Sep 2013 | Added Value
Round Up From Boston: The 2013 ESOMAR Digital 3D Conference In Review
31 Jul 2013 | Zoe Dowling
Reviews the challenges facing marketers in a digital age.
Market Research Agency Of The Year 2013
01 Jul 2013 | Added Value
Marketing Magazine names Oracle Added Value Market Research Agency of the Year for 2013.
Innovation Inspiration : Jugaad Innovation
27 May 2013 | jhall
Jugaad literally means an improvised arrangement or work-around, which has to be used because of lack of resources.
THE BATTLE OF THE BRANDS: Winners and Losers in the Culture Wars
20 Mar 2013 | Added Value
Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report.
Reality Workout
14 Mar 2013 | Cultural Insight Team
Added Value Celebrates Again
06 Mar 2013 | Natalie Graham
Added Value has been named once again in The Sunday Times Top 100 Best Small Companies to Work For 2013.
Webinar Invitation: How to Write Good Concepts for Use in Research
05 Mar 2013 | Marina Cozzika
Great concept writing is all about mastering the art of seduction.
Little Snippets of NYC in Paris
28 Feb 2013 | Cultural Insight Team
Going the Extra Mile
22 Feb 2013 | Cultural Insight Team
ESOMAR Summer Academy 2013 Workshop : Making Sense of Emotions
14 Feb 2013 | Added Value
Mark Whiting and Sandrine McClure will lead a full day workshop at the ESOMAR Summer Academy 2013, that will summarize the role of each of the five senses in building emotional connections
Roses are Dead
14 Feb 2013 | Cultural Insight Team
Pretty in Pink
13 Feb 2013 | Cultural Insight Team
A Postcard from ... New York
06 Feb 2013 | Cultural Insight Team
Sandrine McClure, Newly-Appointed Director at Added Value France
06 Feb 2013 | Added Value
Sandrine McClure has 18 years’ experience working in consumer insights and brand strategy development and has a particular interest in products and experiences that affect the senses.
Power Out? No Problem
04 Feb 2013 | Cultural Insight Team
Love Shack
01 Feb 2013 | Cultural Insight Team
Fun Families
25 Jan 2013 | Cultural Insight Team
Marina Abramovic is Present
11 Jan 2013 | Cultural Insight Team
Once Upon a Time
19 Dec 2012 | Cultural Insight Team
Merry Marmite Christmas
14 Nov 2012 | Cultural Insight Team
Our San Francisco office has moved...
06 Nov 2012 | Added Value
UNICEF Field Trip Part 3: Through the Looking Glass
05 Nov 2012 | Marina Cozzika
Innovative copies: Crib your way to better brand thinking
12 Oct 2012 | lapointi
Understanding Brand Positioning
08 Oct 2012 | puddickm
The process of setting out what a brand promises to and should stand for in the eyes of its target consumer.
Up Close & Personal
05 Oct 2012 | Rebecca Harrison
A word with... De Beers Forevermark
05 Oct 2012 | Added Value
The Connected CEO: how are business leaders in Asia adapting – and embracing – the digital revolution?
22 Aug 2012 | Added Value
SCAM ALERT: Kantar Advises Consumers to Beware Fraudulent Mystery Shopper
14 Aug 2012 | Added Value
Pop Up Nation
08 Aug 2012 | Cultural Insight Team
The Yellow Shoes
06 Aug 2012 | Cultural Insight Team
The Secret Life of Vegetables
18 Jul 2012 | Cultural Insight Team
Biking is Back
10 Jul 2012 | Cultural Insight Team
Added Value Saffron Hill appoints Carol Mok as Brand Development Director
10 Jul 2012 | Added Value
Affordable Art Fair - Beijing
05 Jul 2012 | Cultural Insight Team
Branding For Good - Issue 32
03 Jul 2012 | Marina Cozzika
Immerse yourself in ... Mumbai
03 Jul 2012 | Cultural Insight Team
Old is the new Young
28 Jun 2012 | Cultural Insight Team
A New Spin on Traditional Design
25 Jun 2012 | Cultural Insight Team
Finding Hidden Growth
01 Jun 2012 | Bart Michels
Marketing was born to deliver growth. Now is the time when really good businesses and brands shape strong marketing strategies, act decisively and become great by building growth when all those around them are struggling to find it.
Semiofest
01 Jun 2012 | Cultural Insight Team
New Fusion
28 May 2012 | Cultural Insight Team
New Study Reveals Significance Of Cultural Relevance As Predictor Of Brand Success
17 May 2012 | Added Value
Does culture matter?
Miss World
16 May 2012 | Cultural Insight Team
Street Style
14 May 2012 | Cultural Insight Team
Press Release: Added Value Cheskin launches insight and innovation platform for Hispanic research
10 May 2012 | Added Value
Ryan Gosling is a Man
09 May 2012 | Cultural Insight Team
Golden Girls
02 May 2012 | Cultural Insight Team
Hand Made
30 Apr 2012 | Cultural Insight Team
When in Rome…
25 Apr 2012 | Cultural Insight Team
Cheskin Added Value becomes Added Value Cheskin to reflect greater integration
18 Apr 2012 | Added Value
Sporting Glory
16 Apr 2012 | Cultural Insight Team
Craft Videos
10 Apr 2012 | Cultural Insight Team
This Looks Like That
05 Apr 2012 | Cultural Insight Team
City Boy
04 Apr 2012 | Cultural Insight Team
Topmen and Women
03 Apr 2012 | Cultural Insight Team
London 2012 British Kit
22 Mar 2012 | Cultural Insight Team
Between the Covers - GQ
21 Mar 2012 | Cultural Insight Team
Lifting the Lid on Boxpark
19 Mar 2012 | Cultural Insight Team
Branding for Good NEWS - Issue 31
15 Mar 2012 | Added Value
Eco Innovations - March 2012
15 Mar 2012 | Added Value
Using Culture as an environmental ‘call to arms’
14 Mar 2012 | Added Value
Could the post 90s be China’s environmental saviours?
14 Mar 2012 | Added Value
Why Clothes Pegs are Beautiful
14 Mar 2012 | Cultural Insight Team
Petit-déjeuner présentation - Hygiène et beauté : la révolution silencieuse
14 Mar 2012 | Added Value
Real Stories
12 Mar 2012 | Cultural Insight Team
International Women’s Doodle
08 Mar 2012 | Cultural Insight Team
Souverain ou Protecteur : Quel Archétype gagnera la course à l’Elysée ?
07 Mar 2012 | Added Value
Last Dictator Standing
07 Mar 2012 | Cultural Insight Team
Luxury Story
06 Mar 2012 | Cultural Insight Team
Kooky Monster
05 Mar 2012 | Cultural Insight Team
Added Value UK is awarded The Sunday Times 100
02 Mar 2012 | Added Value
Three Little Pigs
01 Mar 2012 | Cultural Insight Team
Wild Tea
01 Mar 2012 | Cultural Insight Team
Webinar invitation: Mobility Trends
01 Mar 2012 | Added Value
Hipster Survivalism
29 Feb 2012 | Cultural Insight Team
Press release: Added Value appoints Bart Michels as Head of Global Clients
28 Feb 2012 | Added Value
Between the Covers - Vogue
27 Feb 2012 | Cultural Insight Team
Rio Graffiti
23 Feb 2012 | Cultural Insight Team
Have the No Logo Generation sold out?
22 Feb 2012 | Cultural Insight Team
Barcelona Shutters
21 Feb 2012 | Cultural Insight Team
Young is Old
20 Feb 2012 | Cultural Insight Team
Diamond Advertising: What’s Love Got To Do With It?
14 Feb 2012 | Cultural Insight Team
Bad Girl Makes Good
10 Feb 2012 | Cultural Insight Team
French Vogue a GO GO
08 Feb 2012 | Cultural Insight Team
Should We Hold Back?
08 Feb 2012 | Cultural Insight Team
Ambit Magazine
06 Feb 2012 | Cultural Insight Team
Compassion Culture
03 Feb 2012 | Cultural Insight Team
Infographics Schminfographics
01 Feb 2012 | Cultural Insight Team
Immerse yourself in ... Shanghai
30 Jan 2012 | Cultural Insight Team
What a Shame
25 Jan 2012 | Cultural Insight Team
New BrandZ™ Study: Chinese New Year offers fast track growth for brands and retailers
23 Jan 2012 | Added Value
Rethink the Reboot
18 Jan 2012 | Cultural Insight Team
Has the UK fallen out of love with Tesco?
17 Jan 2012 | Kate Jones
Counter Culture Strikes Back
11 Jan 2012 | Cultural Insight Team
Hard Work
04 Jan 2012 | Cultural Insight Team
Shopping Experience
14 Dec 2011 | Cultural Insight Team
Branding for Good NEWS - Issue 30
08 Dec 2011 | Added Value
Come As You Were? Modern Grunge
07 Dec 2011 | Cultural Insight Team
Attacking Fine Dining
30 Nov 2011 | Cultural Insight Team
University Chic
23 Nov 2011 | Cultural Insight Team
SourceLive: Inspiration for Growth
22 Nov 2011 | Added Value
Here Come the Books
17 Nov 2011 | Cultural Insight Team
Event Cinema
09 Nov 2011 | Cultural Insight Team
Added Value Australia Evolves Management, Creates New Role for Growth
09 Nov 2011 | Added Value
Added Value Australia, part of Australia’s STW Group, has evolved its management structure and created a new senior executive position to help build on recent growth and business momentum.
How Design Thinking can enrich Marketing and Business Innovation
08 Nov 2011 | Added Value
Innovation is key to competitiveness in the global economy.
Oracle Added Value Makes Additions to Talent and Leadership Teams in Greater China
04 Nov 2011 | Added Value
The Pressure of Craft
03 Nov 2011 | Cultural Insight Team
Rise of the Conceptual Age
28 Oct 2011 | Added Value
Jobs for life
25 Oct 2011 | Added Value
Rebel Hell - London Riots or Fashion Ads?
24 Oct 2011 | Cultural Insight Team
My Own Personal Retro
21 Oct 2011 | Cultural Insight Team
Urban Rural Overload
19 Oct 2011 | Cultural Insight Team
Terminal decline?
28 Sep 2011 | Added Value
What are you worth to Facebook?
24 Aug 2011 | Added Value
How Bing found their bling with a little help from Jay Z
24 Aug 2011 | Added Value
Added Value names Steve Bale Non-Executive Chairman for Greater China
01 Aug 2011 | Added Value
Jamie Oliver Leaves Sainsbury's
14 Jul 2011 | Added Value
Sainsbury’s and Jamie Oliver are ending their association after more than 11 years and 100 ads together
Added Value UK hires Kate Jones as new Brand Director
14 Jul 2011 | Added Value
Design empowered innovation at ESOMAR Congress 2011
05 Jul 2011 | Added Value
What next for Habitat?
28 Jun 2011 | Added Value
Award-Winning Hispanic Expert Joins Cheskin Added Value Intercultural Team
20 Jun 2011 | Added Value
Icon Added Value expands in Germany
10 Jun 2011 | Added Value
What's your Archetype?
20 May 2011 | Added Value
Archetypes are a Jungian concept that explains why we have strong perceptions around certain icons…
Added Value North America Adds Offer Development Roles
16 May 2011 | Added Value
The Duality Dilemma - Marketing to Modern Women
13 Apr 2011 | Added Value
Women now control $12 trillion of the overall $18.4 trillion in global spending, and are the primary spenders in 77% of consumer markets.
As the iPad 2 launches in the UK, we ask: has Apple still got the edge?
25 Mar 2011 | Added Value
Has Apple done enough to hold their leadership position ahead of copycat brands?
Register to be part of webinar on emotions
18 Feb 2011 | Added Value
Guilt-free green
16 Feb 2011 | Added Value
Thomas Fratacci new Managing Director of Added Value France
03 Feb 2011 | Added Value
What makes a master of marketing?
24 Jan 2011 | Added Value
Nic Bulois joins Added Value UK to lead Quantitative Insight
18 Jan 2011 | Added Value
I'm a what?!
15 Jan 2011 | ladams
How Having Fun Can Make You More Creative
04 Jan 2011 | Mark Whiting
Added Value Announces Leadership Changes for Cheskin Added Value and Added Value France
08 Dec 2010 | Added Value
Nestlé Central West Africa Case Study: Filtering Coffee Culture in Africa
07 Sep 2010 | Added Value
We helped to confirm the nuances of the culture of coffee within the African cultural context, providing the lever for Nestle to cement the brand in the region by innovating for growth.
Opportunities for Marketers to Capitalize on 'Cultural Modulation'
06 Aug 2010 | Added Value
Brand Development & Innovation Team Adds Three Senior Members
22 May 2010 | Added Value
Added Value has appointed three experienced brand development and marketing insight specialists to the senior team in North America.
Innovation lessons from the Responsibility Revolution
28 Apr 2010 | Kelli Peterson
Knowledge Visualization in Design Practice
22 Apr 2010 | Added Value
Segmentation and sustainable product marketing
18 Apr 2010 | Kelli Peterson
The Role of “Green” Marketing
25 Mar 2010 | Kelli Peterson
Eclipsing CSR
27 Jan 2010 | Kelli Peterson
Good CSR isn’t just about your corporate responsibility in time of disaster but as it turns out, your true colors may come out during disaster, eclipsing all aspects of the value a good strategy can create.
Peroni Case Study: Bottling Italian Style
18 Jan 2010 | Added Value
A brand that could evoke the effortless glamour of Italian fashion. The timeless allure of Italian art and culture. The passion of Italian life.
Chocaholics rejoice!
18 Jan 2010 | Kelli Peterson
Refresh Everything
13 Jan 2010 | Kelli Peterson
Avatar...are we paying attention?
07 Jan 2010 | Kelli Peterson
Added Value Group acquires Market Research Agency Saffron Hill
30 Sep 2009 | Added Value
“I am very excited that Saffron Hill is joining our Group. South East Asia is a huge opportunity for us…”
The Greenest Big Companies
23 Sep 2009 | Kelli Peterson
Cheskin Added Value Builds Innovation Expertise with Addition of New VP
01 Jul 2009 | Added Value
Adapting in Times of Change
31 Oct 2008 | Added Value
Cheskin Added Value Builds Innovation and Strategic Consumer Goods Expertise with Addition of New VP
29 Jul 2008 | Added Value
The frontier of human-computer interaction
11 Mar 2008 | Added Value
Cheskin Added Value’s Lee Shupp Leads SXSW Exploration of Computing Interface Innovation
19 Feb 2008 | Added Value
Cheskin is now part of Added Value: What it means
20 Dec 2007 | Added Value
Cheskin CEO Darrel Rhea to Take Part in World Economic Forum
22 Aug 2007 | Added Value
Cheskin CEO Explains Design's Role in Digital Technology at Consumer Electronics CEO Summit
13 Jun 2007 | Added Value
The Future of Music: Digital Rights or Wrongs?
10 May 2007 | Added Value
Can You Measure Design's Value?
20 Mar 2007 | Added Value
Hispanic TV Industry: Expanding and Contracting like the Universe?
07 Feb 2007 | Miguel Winebrenner
Cheskin Builds on 2006 Success to Support Client Innovation in Emerging Markets
09 Jan 2007 | Added Value
The Underlying Engine of Growth is China's New Culture of Cool
25 Sep 2006 | Added Value
Hispanic Teens Are The New Avatars of Cool
12 Jun 2006 | Added Value
Demand for Customer Centered Innovation Fuels Cheskin's Growth for 2006
27 Mar 2006 | Added Value
Culture Mosaic
13 Mar 2006 | Added Value
New Book Dissects Keys to Successful Innovation in the Era of Consumer Power
09 Jan 2006 | Added Value
Cheskin Builds New York Office With The Addition Of New Executive VP
12 Dec 2005 | Added Value
New Book Distills the Essence of Product and Brand Attraction
25 Oct 2005 | Added Value
Sony, LG, Wal-Mart among Most Extendible Brands
06 Jun 2005 | Added Value
What Made You Buy That? Anderson Cooper 360 Degrees on CNN
15 May 2005 | Added Value
New Study Says U.S. "Red, White & Blue" Image is Getting Tarnished Abroad
21 Oct 2004 | Added Value
A new international study of nearly 13,000 consumers in 17 countries revealed that 20 percent of the global population outside the United States associates America with the color black, a shade that means death, hate, sadness and danger.