Latest Posts
Closing the strategy to activation gap: using strategic growth frameworks to create advertising audiences
20 Nov 2017 | Added Value
Closing the strategy to activation gap is a goal now within reach.
Small Data: The Tiny Clues That Uncover Huge Trends
20 Apr 2016 | bakerf
Taking a step back from big data
The Feminine Plural
27 Apr 2015 | pompei de warrensc
In 2015, women happily play with the codes of a multifaceted femininity whose form and codes they have redefined.
Wunderlust of the Millennial Explorers
29 Jan 2015 | leshiloth
Insights into travel marketing for the Millenial generation
Matching Retail Value and Brands
20 Nov 2014 | Erna George
How are retailers engaging with consumers to deliver a great package deal?
The Role of Market Research in Decision Making
03 Nov 2014 | Added Value
A unique opportunity for students to network with senior practitioners.
A word with... De Beers Forevermark
05 Oct 2012 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Webcast Invitation: Cultural Traction™
04 Jul 2012 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Webinar invitation : The silent revolution in Beauty and Hygiene
15 Apr 2012 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Petit-déjeuner présentation - Hygiène et beauté : la révolution silencieuse
14 Mar 2012 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Souverain ou Protecteur : Quel Archétype gagnera la course à l’Elysée ?
07 Mar 2012 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Brews who?
31 Jan 2012 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Round up from Miami: the 2011 ESOMAR Digital 3D Conference in review
05 Jan 2012 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
What to do with all that data
01 Nov 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Rise of the Conceptual Age
28 Oct 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Nuestro Futuro: Hispanic Teens in Their Own Words
30 Sep 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
What are you worth to Facebook?
24 Aug 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
China’s New Culture of Cool: Understanding the world's fastest-growing market
30 Apr 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
The Six “S’s” of the new Anti-waste Economy
20 Apr 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
The Science of Insight and Marketing
08 Apr 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Hispanic Cyberstudy 2010
30 Jan 2011 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
The psychology of going social
26 Oct 2010 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Introducing OpFinder™. Providing market direction.
28 Sep 2010 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Discovery en Español: Relevance: Discovering the Difference
26 May 2010 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Re:thinking the new normal
17 May 2010 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Microsoft Surface: From early stage concept to market - A continuing collaboration
26 Apr 2010 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud
26 Mar 2010 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Bush Brothers: Becoming a Player in the Game Day Experience
26 Mar 2010 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Branding for Good News - Issue 22
23 Dec 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Branding for Good News Issue 22 - Expert's View
22 Dec 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Branding for Good News Issue 22 - Editor's Column
22 Dec 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Trial by jury
03 Dec 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
They can tell by the look in your eye...or can they?
03 Dec 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
"Branding for Good": sustainable growth for brands and businesses
29 Oct 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
BfG News Issue 21 - Editor's Column: Where to sustainability?
21 Jul 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Archive of Points of View
01 Jan 2009 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
ROI of Diversity: Aligning Diversity, CSR and Multicultural Marketing
30 Jun 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Branding for Good News - Issue 12
12 May 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Fresh Perspectives Podcast: Design Research for Emerging Markets
30 Apr 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Branding for Good News - Issue 11
01 Apr 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
BfG News Issue 11 - Editor's Column: Sustainable Fashion
01 Apr 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Closer - broader - deeper
27 Mar 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Branding for Good News - Issue 10
10 Mar 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Ethical issues move up the consumer agenda
06 Mar 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
British taking steps to become more responsible consumers
29 Feb 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
BfG News Issue 8 - Expert View: HSBC’s commitment to tackling Climate Change
08 Jan 2008 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Branding for Good News - Issue 6
06 Nov 2007 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Tackle climate change with the 3R’s: Reduce, Reuse, Recycle
02 Aug 2007 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Healthcare: Serving Hispanics: Creating a Corporate Roadmap for a Cultural Approach
26 Jul 2007 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Global Market Bias: Brand Extendibility
27 May 2007 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
How Brands Blossom in an Increasingly Complex World of Choice
30 Jan 2007 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Key to reaching Hispanics: Word-of-Mouth, Door-to-Door, and Network Marketing
30 Jun 2006 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
The Wonderful and Lucrative Enigma of the Hispanic Teens
30 Apr 2006 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Hispanics and Entertainment: Insights for Culturally Relevant Marketing
30 Apr 2006 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Sound and Brand: The Effect of Sound on the Web
30 Apr 2006 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Weight Watchers Positioning: Designed to Lose Weight
26 Apr 2006 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
The Innovation Imperative
30 Mar 2006 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Herman Miller Resolve®: Working Ahead
26 Feb 2006 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
From Justification To Specialization: The Changing Hispanic Market Conversation
11 Nov 2005 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Perceptions of Color: Global Market Bias
30 Oct 2004 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Fast, Focused, and Fertile: The Innovation Evolution
27 Sep 2003 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
The Wireless Future - A Look at Youth Unplugged
30 Sep 2001 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
Greater eChina Insights: Online users in Greater China
30 Oct 2000 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]
eCommerce Trust: Building Trust in Digital Environments
30 Mar 1999 | Added Value
It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]