Latest Posts
Serving The Squeezed Middle
06 Dec 2017 | Added Value
As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible
Purpose Driven Brands
27 Nov 2017 | Added Value
Five purpose driven brands picked for the November 2017 issue of Branding For Good.
Social Good Innovations
27 Nov 2017 | Added Value
5 social good innovations picked for the November 2017 issue of Branding For Good
Getting the X factor. Reaching a generation in turmoil.
27 Oct 2017 | Added Value
Generation X is imploding. What is the implication for brands?
Generations
25 Oct 2017 | Added Value
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
Welcome to the Age of Multisensory Digital Experiences
26 Sep 2017 | Added Value
The age of multisensory digital experiences has arrived….
Five Ways to Win with Augmented Reality (AR)
25 Sep 2017 | Added Value
Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.
Digital Brand Experience
25 Sep 2017 | Added Value
Find out how brands are leveraging technology to flex and evolve their brand experience
The Hottest New Collaborator: AI
29 Aug 2017 | Added Value
Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.
To Seduce (and Convince) Artificial Intelligence
29 Aug 2017 | Added Value
AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?
Top 4 ways to win with archetypes on Instagram
26 Jul 2017 | Added Value
Some brands are totally building an authentic visual style.
Climate ChangeD.
17 Jul 2017 | Added Value
Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’
Diversity in the 21st Century
26 May 2017 | Added Value
Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change
Putting the Culture in Multicultural Marketing
26 May 2017 | Added Value
America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?
Blurring Lines of ‘Wellness’ Brands
24 Apr 2017 | Added Value
This article explores brands that are shaking up the Health & Wellness category.
Gender bias on Instagram
27 Mar 2017 | Added Value
We thought visual social media was fertile ground to analyse gender bias.
Consumers on Instagram: Through their looking glass
27 Jan 2017 | Added Value
A tangible picture of your brand’s earned equity and the world around it.
La France, l’autre berceau de l’iconicité
26 Jan 2017 | Added Value
Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.
Millennials and centennials: How young generations will transform the years to come
06 Jan 2017 | Added Value
This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.
What’s Hot in Culture 2016
26 Jan 2016 | Cultural Insight Team
To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.
Innovative copies: Crib your way to better brand thinking
12 Oct 2012 | lapointi
Putting my money where my (research trend) mouth is
16 Aug 2012 | Leigh Marinner
Just a vegetable? Or a piece of political propaganda?
18 Jul 2012 | Hazel Barkworth
Get your Brand moving
01 Jun 2012 | Added Value
One Child Policy 2.0: outlining the implications for marketers
20 Apr 2012 | Added Value
Webinar invitation : The silent revolution in Beauty and Hygiene
15 Apr 2012 | Added Value
Brews who?
31 Jan 2012 | Added Value
What are you worth to Facebook?
24 Aug 2011 | Added Value
China’s New Culture of Cool: Understanding the world's fastest-growing market
30 Apr 2011 | Added Value
Marketers Play on Nostalgia to Reach China's Post-1980s Generation
25 Feb 2011 | Added Value
Shedding Light on Creativity
16 Feb 2011 | Added Value
Hispanic Cyberstudy 2010
30 Jan 2011 | Added Value
How the rise in the ethnic identity is shifting behavior in the US consumer market
11 Jan 2011 | Added Value
Is buying trends a waste of money?
15 Oct 2010 | Added Value
Discover the DNA of Health, Beauty and Wellness over Breakfast
10 Sep 2010 | Added Value
Think young
25 Aug 2010 | Added Value
The (digital) free for all
17 May 2010 | Added Value
SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud
26 Mar 2010 | Added Value
Those trends are just so… 2008
03 Dec 2009 | Added Value
They can tell by the look in your eye...or can they?
03 Dec 2009 | Added Value
China: making the right strategic choices
02 Dec 2009 | Added Value
"Branding for Good": sustainable growth for brands and businesses
29 Oct 2009 | Added Value
Semiotics at AV-Stratosfera
01 Oct 2009 | Added Value
BfG News Issue 20 - Editor's Column: Diving into water sustainability
20 May 2009 | Added Value
BfG News Issue 19 - Expert View: Tipping the balance
19 Mar 2009 | Added Value
Pollo Campero: Serving China: Cultural barriers fall when you identify the right market opening.
25 Jan 2009 | Added Value
Archive of Points of View
01 Jan 2009 | Added Value
Adapting in Times of Change
31 Oct 2008 | Added Value
Branding for Good News Issue 16
16 Oct 2008 | Added Value
BfG News - Issue 12 Editor's Column: Virtuous circle propelling change
12 May 2008 | Added Value
Fresh Perspectives Podcast: Design Research for Emerging Markets
30 Apr 2008 | Added Value
Branding for Good News - Issue 10
10 Mar 2008 | Added Value
BfG News Issue 10 - Editor's Column: Starting the Responsible Brand Journey
10 Mar 2008 | Added Value
Branding for Good Summit 2008
10 Mar 2008 | Added Value
Ethical issues move up the consumer agenda
06 Mar 2008 | Added Value
Branding for Good - Issue 9
09 Feb 2008 | Added Value
BfG News Issue 7 - Eco Innovations
07 Dec 2007 | Added Value
How Brands Blossom in an Increasingly Complex World of Choice
30 Jan 2007 | Added Value
Branding for Good Summit 2006: Innovation inspired by climate change
01 Nov 2006 | Added Value
Key to reaching Hispanics: Word-of-Mouth, Door-to-Door, and Network Marketing
30 Jun 2006 | Added Value
Grow your brand: from source to communications
17 Jun 2006 | Added Value
The Wonderful and Lucrative Enigma of the Hispanic Teens
30 Apr 2006 | Added Value
Hispanics and Entertainment: Insights for Culturally Relevant Marketing
30 Apr 2006 | Added Value
The Innovation Imperative
30 Mar 2006 | Added Value
Herman Miller Resolve®: Working Ahead
26 Feb 2006 | Added Value
Motorola: Global Views: Guiding Strategic Design Direction
25 Feb 2006 | Added Value
Electrolux: Becoming Aerus: Making a Clean Sweep
27 Jan 2006 | Added Value
Meredith: Siempre Mujer: What Do Young Hispanic Women Want?
25 Jan 2006 | Added Value
From Justification To Specialization: The Changing Hispanic Market Conversation
11 Nov 2005 | Added Value
Trend spotter: Honesty points to healthy returns
16 May 2005 | Added Value
Perceptions of Color: Global Market Bias
30 Oct 2004 | Added Value
Designing Digital Experiences for Youth
30 Oct 2002 | Added Value
The Wireless Future - A Look at Youth Unplugged
30 Sep 2001 | Added Value