Cookies Policy

This Cookies Policy relates to our website at, our mobile applications and any of our other online or mobile products, content and services (collectively, the “Service”).

This Cookies Policy explains how we, Kantar AddedValue, use cookies and/or similar technology on the Service. It forms part of our Privacy Policy. By using the Service, you consent to such use in accordance with this Cookies Policy.

About cookies

Cookies are widely used to allow online and mobile sites to function efficiently.  A “cookie” is a small text file that (depending on your browser settings) is deposited on your computer, mobile phone, tablet or other smart device when you visit a site.  The cookie may be sent back to that site when you visit again, and may then be used by the server to identify and track your use of the site.

Cookies last for various durations.  A “session cookie” is a temporary cookie that only remains in the cookie file of your browser until you leave a site.  A “persistent” cookie is a long-term cookie that will be stored by your browser until its set expiry date (unless you delete it before the expiry date).

There are four widely recognised categories of cookie by function:

— Essential cookies. These are necessary for the operation of a site (or part of a site), e.g. enabling a user to log into secure areas of a site.

— Functional cookies. These recognise you when you return to a site, allowing content to be personalised and preferences to be set.

— Analytical cookies. These monitor site performance and analyse site traffic, gathering anonymous data.

— Targeting cookies. These record your browsing history (such as visits to sites, pages visited and links followed) and use that information to make content and/or advertising displayed on a site more relevant to your interests.  That process is often called “online behavioural advertising” (or “OBA” for short).

In this Cookies Policy, where the context allows, references to “cookies” include any tools that collect information from your device about your browsing activity.

How we use cookies

In general, we use certain types of cookie:

— to identify you as you use the Service (functional cookies);

— where relevant, to help us authenticate you as a subscriber and to give you access to your user profile (functional cookies);

— to customise and personalise your experience of the Service (functional cookies); and

— to compile anonymous statistics about the use of the Service (analytical cookies).

These cookies do not contain any information that, in itself, personally identifies you and do not provide us with access to the rest of your device. We may, however, associate the information contained in cookies with personal information that you have provided to us separately.

More particularly, we use certain types of WordPress cookies.  Here is a list of the main cookies that we use on the Service, and what each is used for.

Cookie name Cookie type Purpose
wordpress_[hash] Session (with an adjustable duration)* – functional On log-in, this cookie is used to store your authentication details. Its use is limited to the admin console area.
wordpress_logged_in_[hash] Session (with an adjustable duration)* – functional After log-in, this cookie is used to indicate when you are logged in, and who you are, for most interface use.
wp-settings-{time}-[UID] Session (with an adjustable duration)* – functional A few cookies of this type are set. The number on the end is your individual user ID from the users’ database table. This is used to customise your view of the admin interface, and possibly also the main site interface.
* These cookies’ duration can be adjusted with the “auth_cookie_expiration” hook.  An example can be found at what’s the easiest way to stop wp from ever logging me out.

For further details on the WordPress cookies (including the functions to set and remove such cookies), please see

WordPress Commenters
comment_author Persistent (with a duration of just under one year) – functional When visitors comment on a blog, cookies are stored on their computer. This is purely a convenience, so that the visitor will not need to re-type all their information again when they want to leave another comment.  This first commenter cookie relates to the author.
comment_author_email Persistent (with a duration of just under one year) – functional This second commenter cookie relates to the author’s email address.
comment_author_url Persistent (with a duration of just under one year) – functional This third commenter cookie relates to the author’s url.

We may introduce further types of cookie and/or similar technology from time to time to improve your experience of the Service.  If we do so, we shall update the list above to note any further main cookies and/or similar technology used on the Service.

If you require any further information on the cookies that we use, you can contact us as described in the How to contact us section below.

Third-party cookies

Please note that our business partners’ or other sites that may be accessible via the Service (such as web traffic analysers and advertising networks) may also use cookies, over which we have no control.  These are likely to be analytical cookies and/or targeting cookies. You should check the privacy and cookies policies posted on the relevant third-party sites for further information on such cookies (including details of how to reject or delete such cookies).

The Service also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyse how users use the Service. The information generated by Google’s cookies about your use of the Service (including your IP address) is anonymous and will be sent to Google and held on Google’s servers in the USA in accordance with Google’s privacy policy (available at

The Service also allows the setting of two Google Maps cookies (and please refer to Google for further information on these):

Cookie name Cookie expiry Domain Typical content
NID 6 months Specific key
PREF 2 years Specific key

Please note that Google may also transfer Google-held information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. We understand that Google will not associate your IP address with any other data held by Google.

In addition, WPML uses two plug-ins to detect your current selected language:



Also, Visited Cookie detects if you have visited the site and accepted cookies.

Rejecting and deleting cookies

If you object to the use of cookies on the Service, most browsers can be configured to alert you to their use or to enable you to reject browser-based cookies. Third parties may use certain special types of cookies (such as flash cookies) that cannot be disabled by configuring browsers, although other methods of preventing or managing such cookies may be available to you (such as via the relevant third-party settings panel). You can also delete cookies already stored on your device.

To learn how to reject or delete cookies, we recommend that you consult the “Help” function of your internet browser or, for a mobile phone, your handset manual. Further information on rejection and deletion of cookies is provided on  For further information on managing behavioural advertising, please visit

If, however, you decide to disable or delete any cookies, some parts or features of the Service (especially interactive features) may not work properly. For some parts of the Service, we may require you to uninstall or cease using the relevant applications, rather than have a poor experience from disabling cookies. Disabling or deleting cookies may also affect your ability to use other online or mobile sites.

How to contact us

If you have any questions on this Cookies Policy or our use of cookies and/or similar technology, you can email us at Alternatively, please write to us at Kantar Added Value Limited Sea Containers House, 18 Upper Ground London SE1 9PD, United Kingdom, marking any correspondence for the attention of Kantar Added Value Group Legal

Changes to this Cookies Policy

We may at any time update or otherwise modify this Cookies Policy. We will notify you of any changes to our Cookies Policy by posting the modified Cookies Policy on the Service.  By then continuing to use the Service, you will be bound by the modified Cookies Policy.

Last modified: March 2017

Please see here for a copy of the previous version of this Cookies Policy.