A tangible picture of your brand’s earned equity and the world around it.
Marguerite de Villiers discusses multi-sensory marketing.
How health and wellbeing brands are using visual social media to become part of new cultural conversations.
The sample landscape will continue to evolve as disruption becomes the norm
We uncovered four high-level motivations for traveler content creation.
Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.