Featured Posts
Consumers on Instagram: Through their looking glass
27 Jan 2017 | Added Value
A tangible picture of your brand’s earned equity and the world around it.
Podcast: Sensory marketing
03 Feb 2017 | Added Value
Marguerite de Villiers discusses multi-sensory marketing.
Latest Posts
The Hottest New Collaborator: AI
29 Aug 2017 | Added Value
Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.
To Seduce (and Convince) Artificial Intelligence
29 Aug 2017 | Added Value
AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?
Cultural value – mastering the new marketing currency
03 Aug 2017 | Added Value
Don’t just sell to your audience, connect with them – by creating cultural value.
Which Archetype will win the Game of Thrones?
26 Jul 2017 | Added Value
You think you know all the characters? Well, like Ygritte once said, you know nothing Jon Snow!
Top 4 ways to win with archetypes on Instagram
26 Jul 2017 | Added Value
Some brands are totally building an authentic visual style.
Climate ChangeD.
17 Jul 2017 | Added Value
Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’