Featured Posts
Consumers on Instagram: Through their looking glass
27 Jan 2017 | Added Value
A tangible picture of your brand’s earned equity and the world around it.
Podcast: Sensory marketing
03 Feb 2017 | Added Value
Marguerite de Villiers discusses multi-sensory marketing.
Latest Posts
Diversity in the 21st Century
26 May 2017 | Added Value
Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change
Putting the Culture in Multicultural Marketing
26 May 2017 | Added Value
America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?
Top 5 Tips to Win in the Health and Wellness Sector
27 Apr 2017 | Added Value
5 tips to optimise your brand’s health in the health and wellness sector.
Blurring Lines of ‘Wellness’ Brands
24 Apr 2017 | Added Value
This article explores brands that are shaking up the Health & Wellness category.
BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth
04 Apr 2017 | Added Value
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
5 ways for brands to win with diversity and gender bias
27 Mar 2017 | Added Value
It’s not a question of whether brands will contribute to important social conversations, but when and how.