Manage brand performance

Brand Navigator. Our brand equity management approach that measures the equity, magnetism and cultural vibrancy of your brand. And draws on a database of more than 5,000 brands from 50 countries to identify concrete ways to adjust your marketing mix for more brand impact.


Drive beyond 'Vorsprung durch Technik'


Building brand equity for France’s favourite fromage

Deutsche Bahn

How to keep a brand on track